The SalesPOP! The podcast is one of the world’s top-ranked sales podcasts, ranking in the top 2% of 3.3 million podcasts globally. Hosted by John Golden, Amazon bestselling author and globally recognized sales thought leader, the show features short, actionable conversations with the world’s leading sales experts, authors, and practitioners.
With over 1,500 episodes and counting, we cover everything from sales enablement and pipeline management to AI-powered selling, leadership development, and CRM strategy. Each episode distills decades of real-world selling experience into insights you can apply immediately.
In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer ... »
In this podcast episode, John Golden interviews Taft Love about Rev Ops, its definition, and its importance in today’s business world. They discuss the challenges of centralizing functions that traditionally belong to departments, the importance of customer experience, and the role of systems in Rev Ops. They also discuss the impact of technology on Rev ... »
In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that ... »
In this podcast episode, John Golden, host of the Expert Insight Interview, and Molly Sider, host of the “I Am This Age” podcast, discuss the importance of sharing personal stories. They emphasize that vulnerability is essential for building connections and creating a safe space for others to open up. Molly advises starting small and being ... »
In this podcast episode, John Golden and Rob Buffington discuss the shift towards outsourcing and remote work, the benefits of hiring remote workers, and the need for companies to adapt their organizational structures to accommodate remote workers. They emphasize the importance of creating new job descriptions based on what the company needs, rather than trying ... »
In this podcast episode, John Golden from Sales POP Online Sales Magazine and Coevera interviews Matthew Brackett, a leadership resilience educator and coach, about the concept of hybrid leadership in the context of the changing nature of work and organizations. They discuss the challenges of building a culture in a hybrid workplace, the importance of ... »
In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Coevera interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of ... »
In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback ... »
Most luxury brands sell products. Kelly Faetanini sells transformation. The founder and lead designer of Kelly Faetanini Bridal joins John Golden on Sales POP! to explain why she rebuilt her business around the bride’s experience rather than the dress alone — and how that decision continues to shape every part of her brand more than ... »
Dominic Forth, CEO of Thought Leaders America, spent years in broadcast journalism with the BBC and major U.S. networks before turning his attention to how executives and founders convert credibility into revenue. In this episode, Dominic unpacks why technical expertise alone loses deals, how media principles translate directly to modern selling, and what top performers ... »
April Martini and Anne Candido are co-founders of Forthright People, a leadership performance company that helps ambitious professionals build influence from the inside out. April is a certified life coach, TEDx speaker, U.S. Army veteran, and Procter & Gamble alum. Anne brings deep PR and brand strategy expertise from her work on household consumer brands. ... »
Cory Dunham is a values-driven executive advisor, keynote speaker, and co-owner of a 46-year-old family marketing firm, where he has spent four decades, from errand-runner to co-owner. He partners with founder-led service businesses to clarify their message, align their teams, and turn core values into bold, decisive action. In this Expert Insight Interview, Cory joins ... »
Jon Benson — the copywriter who invented the video sales letter format in 2010 and founder of BNSN AI — joins John Golden for a candid conversation about the marketer’s new reality. Marketing teams everywhere are caught between excitement and dread as AI takes over tasks that once filled entire roles. Jon argues that the ... »
Justin Goodbread is a globally recognized business strategist, keynote speaker, and founder of Relentless Value Coaching. He has built, scaled, and successfully exited seven companies across multiple industries — including a Registered Investment Advisor firm that reached an eight-figure enterprise value in under four years. In this Sales POP! Expert Insight Interview, Justin joins John ... »
