Sales Simplified: Authenticity and Advice Lead the Way Is your sales approach complex and overwhelming? Join John Golden and Bob Marsh, sales veterans, as they discuss simplifying the process, embracing authenticity, and guiding customers through decisions. Today’s buyers are bombarded with information, making clear communication crucial. Bob Marsh emphasizes the salesperson’s role in simplifying the ... »
Spark Leads with Thought Leadership: Why Podcasts are Your Next Weapon Is your marketing generating enough leads? Join John Golden and Steve McDonald as they dissect the power of thought leadership content and its impact on lead generation. Discover how podcasts can ignite interest, build trust, and propel your B2B success. Today’s B2B buyers are ... »
Master the Psychology of Sales and Negotiation with Brian Will Delve into the fascinating psychology of sales and negotiation with veteran Brian Will. Learn how to build authentic connections, master active listening, and ask the right questions to unlock client needs. Avoid information overload and focus on highlighting benefits clearly and concisely. Discover the importance ... »
Ditch the Doubt, Donate with Heart: Chase Harmer and the Future of Giving Dreading the donation black box? Chase Harmer feels you. That’s why he built Wishes, a platform that throws open the curtains on charitable giving. Forget blurry receipts and distant causes. Wishes connect you directly to the impact you make, one transparent story ... »
Ditch the Cubicle, Ignite Your Passion: Fred Curry’s Guide to Entrepreneurial Freedom Dreaming of escaping your cubicle? Fred Cary, CEO of Idea Pros, has your back. He spills the tea on the funding game (it’s rigged!), teaches you to pitch like a pro (investors love data!), and reminds you why you started (it’s not just ... »
Systems Thinking: The Future of Industrial Operations Matthew Kleiman, CEO of Cumulus Digital Systems, isn’t talking anatomy when he compares factories to the human body. He’s urging a radical shift: viewing facilities as interconnected systems, not silos. Why? Siloed thinking leads to inefficiency, waste, and even disasters. COVID-19 proved it, forcing businesses to see the ... »
B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman, a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Video reigns supreme. Stand out from the content flood with video! Frank uses one video to create ... »
Navigating the Evolving SaaS Go-to-Market Landscape: Key Takeaways In today’s dynamic SaaS landscape, go-to-market (GTM) strategies are undergoing a significant transformation. Join John Golden and Barrett King as they explore the shift from traditional sales to a more holistic approach that emphasizes digital marketing, inbound content, and strategic partnerships. Key takeaways from the podcast: Inbound ... »
Are you ready to travel the world without breaking the bank? In a recent chat with travel expert Julia Menez of Geo Breeze Travel, we uncovered the secrets to unlocking luxury travel using points and miles. Forget the common pitfalls and get ready for a smarter approach. Julia’s number one tip? Don’t start with a ... »
The photography and media licensing world is being reshaped by artificial intelligence, and the pace of change is accelerating. So, how can you not only survive but thrive? It’s all about a strategic approach. First, educate yourself. AI is a tool, not a replacement for your creative vision. Experiment with new platforms to see how ... »
Are you feeling overwhelmed by the constant hustle and pressure to be perfect? In a recent episode of the Expert Inside Interview, host John Golden sat down with psychologist Dr. Angelo Valenti, author of You’re Making This Way Too Hard, to discuss a different path—one that embraces simplicity, joy, and true fulfillment. In this powerful ... »
How do you turn a simple product—a mug made from a baseball bat—into a business generating tens of millions in sales? For Kris Dehnert, founder of Dugout Mugs, the answer lies in authenticity, focus, and a “fans first” mentality. In a recent podcast interview, Dehnert highlighted that his brand’s success comes from selling an experience, ... »
Are you tired of the “rise and grind” mentality? Do you feel like you have to sacrifice your well-being for professional success? In a recent eye-opening interview, entrepreneur and mindfulness advocate Rick Culleton shares a different path. He reveals how overcoming his own struggles with ADHD and anxiety wasn’t about fighting his brain, but about ... »
Ever feel like your website is a revolving door? You’re getting the traffic, but not the sales. You’re not alone. In a recent conversation with conversion expert Trevor Levine, we uncovered a few simple but powerful shifts that can transform your business. The biggest mistake most people make? Selling with adjectives. Words like “innovative” and ... »
