The SalesPOP! The podcast is one of the world’s top-ranked sales podcasts, ranking in the top 2% of 3.3 million podcasts globally. Hosted by John Golden, Amazon bestselling author and globally recognized sales thought leader, the show features short, actionable conversations with the world’s leading sales experts, authors, and practitioners.
With over 1,500 episodes and counting, we cover everything from sales enablement and pipeline management to AI-powered selling, leadership development, and CRM strategy. Each episode distills decades of real-world selling experience into insights you can apply immediately.
In this episode, John Golden chats with SEO expert Nick Musica about the evolving SEO landscape, including the impact of Google algorithm updates and AI on content creation. Discover why quality content, user experience, and adaptability are critical in today’s competitive market. Nick shares actionable tips, such as optimizing site speed, creating valuable content, and ... »
Mastering Sales with Luke Lunkenheimer’s “Paid to Persuade” Method In this episode, Luke Lunkenheimer shares his “Paid to Persuade” method, emphasizing the importance of deep customer understanding in sales. He explores the emotional stakes of B2B decisions, overcoming insecurities, and maintaining authenticity. Luke introduces the three C’s—content, confidence, and cadence—as pillars of sales success, alongside ... »
Clarity in Sales Communication Join John Golden and Mitchell Levy as they explore the power of clear and credible communication in sales. Mitchell shares practical tips, including the KPOP framework, to help sales leaders simplify messaging, connect with audiences, and improve CRM adoption. Perfect for anyone seeking to enhance their sales strategy and build stronger ... »
Cultivating Curiosity and Communication In this episode, Lisa Blumenfeld, founder of Retain, discusses the importance of curiosity and open communication in building successful teams. She shares strategies for fostering inclusivity, delivering thoughtful feedback, and promoting self-awareness among employees. Lisa also highlights the value of creating parallel career paths and using tools like the “11” app ... »
Building High-Performing Websites Join John Golden and Jimi Gibson as they discuss how to turn your website into a lead-generating powerhouse. Jimi covers the importance of clear CTAs, engaging visuals, fast load times, and authentic messaging. Discover practical strategies to make your website a client-growing machine while staying ahead in the digital marketing game. Perfect ... »
Building Customer-Focused Tech Companies In this episode, Nathan Winegardner, CXO of Upstart 13, discusses creating customer-centric cultures, leveraging AI, and navigating digital transformation. He emphasizes the importance of strong company values, hiring for cultural fit, and maintaining open communication with clients. Nathan also shares insights into the vibrant tech talent in Latin America and offers ... »
Unlocking Sales Identity with Jacob Hicks In this episode, John Golden talks with Jacob Hicks, a seasoned sales coach, about the power of “sales identity”—understanding your core motivation or “why” in sales. Jacob shares tips on overcoming discomfort, active listening, and creating a value-driven approach to engage customers effectively. Learn the importance of follow-up, balancing ... »
Building a Brand That Resonates with Taylor Shanklin Wilson In this episode, Taylor Shanklin Wilson, CEO of Creative Sizzle, shares her expertise on brand building, storytelling, and staying relevant in an ever-changing market. She emphasizes the importance of consistent messaging, breaking down silos across teams, and evolving your brand to meet customer needs. Taylor also ... »
Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law in Edmond, Oklahoma, joins John Golden to show how anchoring proposals to a client’s stated goals turns price objections into long-term value and ROI decisions. The episode also covers owner mindset, the accounting foundation behind good advice, and where AI helps ... »
The Apple Store Retail Playbook with Ron Johnson Ron Johnson, creator of the Apple Store and author of Shop Different: How Retail Revealed Apple’s Genius, says winning retail treats stores as experiences, not transactions — because “good things happen when people come to stores.” Twenty-five years after opening the first Apple Store, Johnson explains how ... »
Uncommon Leadership with Keith Wyche Keith Wyche, leadership consultant, Brink’s board member, and author of Uncommon Leadership, says leaders rebuild trust one promise at a time — by listening first, keeping their word consistently, and choosing people over power. In this episode, he draws on 30+ years at Walmart, IBM, Pitney Bowes, AT&T, and SuperValu ... »
Edward M. Brady, CFA, a realtor at eXp Realty and author of Awaken Your Financial Star, argues that financial insecurity among high earners stems from lifestyle creep and inflation, not low income, and that anyone can build lasting wealth using four simple principles: Savings, Time, Assets, and Returns. Drawing on 25 years as an SEC examiner, Brady demystifies ... »
Fred Marshall, founder and CEO of Quantum Learning and author of Thrive: The Antidote to Future Shock, explains that thriving in the age of AI means moving from overwhelm to agency — directing your limited attention toward priorities that change your future, containing obligations, and cutting noise. In this Sales POP! episode, Marshall turns AI ... »
John Fees, Co-founder & Managing Partner of GradGuard, argues that AI won’t replace great salespeople — because AI is brilliant at answers but can’t ask the human question that leads to a sale. In this episode, Fees shares the “three A’s” framework his team uses to stay credible and effective in an AI-flooded market. He ... »
