Why is the sales process important? Host John Golden sits down with Lisa Magnuson to tackle the topic of how a sales process is one of the most important subjects in sales. Unfortunately, most companies only pay it lip service or something that’s done once and remain the same instead of being dynamic. Yet the one important statistic about a sales process is that it actually improves sales results. If you build a sales process based on best practices and use it, sales will almost certainly improve.
This podcast is also a recorded live event you are welcome to view here: Importance of Sales Process