In this podcast episode, John Golden interviews Julie Thomas, President and CEO of Value Selling Associates. They discuss the concept of a revenue engine and how it involves all departments within an organization. They also talk about the challenges of sales and marketing alignment and the importance of changing measurements and expectations. Julie shares her experience working with organizations and the surprises they encounter during the transition to a revenue engine approach. They also discuss the importance of understanding the customer’s business and building trust in sales conversations. The episode concludes with Julie introducing her book and expressing gratitude to the audience.
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