Sales POP - Purveyors of Propserity
🎧 The Ultimate Guide to Building a Seamless Revenue Engine
Podcast Sales Strategy / PodCast / Oct 17, 2023 / Posted by Julie Thomas / 25

🎧 The Ultimate Guide to Building a Seamless Revenue Engine


In this podcast episode, John Golden interviews Julie Thomas, President and CEO of Value Selling Associates. They discuss the concept of a revenue engine and how it involves all departments within an organization. They also talk about the challenges of sales and marketing alignment and the importance of changing measurements and expectations. Julie shares her experience working with organizations and the surprises they encounter during the transition to a revenue engine approach. They also discuss the importance of understanding the customer’s business and building trust in sales conversations. The episode concludes with Julie introducing her book and expressing gratitude to the audience.

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About Author

I work with revenue leaders across many industries to help them realize results they never thought possible. I am passionate about guiding revenue organizations through uncertainty and helping them build resilient, engaged teams that drive predictable, sustainable revenue results and create customers for life.

As President and CEO of ValueSelling Associates, Inc., I am responsible for the company’s global expansion and its position as a market leader in on-demand, instructor-led, virtual instructor-led and hybrid (blended) learning solutions delivered throughout the world in more than 17 languages. In a career spanning more than 24 years, I credit my mastery of the ValueSelling Framework® for my own meteoric rise through the ranks of sales, sales management, and corporate leadership positions.

Author's Publications on Amazon

Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book,…
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ValueSelling Driving Up Sales One Conversation At A Time ValueSelling is a remarkable field-honed guidebook for sales executives and managers striving to compete more effectively. To help readers gain and consistently maintain their winning edge, author Julie Thomas shares the simple yet powerful framework that…
Buy on Amazon

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