In this podcast episode, John Golden interviews Karl Becker about his new book “Iceberg Selling.” They discuss the concept of understanding customers on a deeper level and focusing on their needs and strengths in sales. Karl emphasizes the importance of truly connecting with customers and investing time in understanding their unique situations. They also talk about the idea of focusing on people’s strengths rather than weaknesses and the significance of account managers taking ownership and leading their accounts to success. They both highlight the importance of authenticity and being true to oneself in sales. Overall, they express their passion for sales and its impact on society.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.