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🎧  Mastering Sales Targeting & Outreach
PodCast / Jun 6, 2025 / Gui Costin

Mastering Sales Targeting & Outreach

On a recent Sales Pop podcast, John Golden and Gui Costin, CEO of Dakota Financial Software, dissected the modern state of sales effectiveness. Costin emphasized the importance of moving beyond vague targeting to gain a deep understanding of ideal customer pain points and build qualified lead lists—quality over quantity is key, as it avoids the ... »

🎧  How to Market Your Functional Medicine Practice
PodCast / Jun 4, 2025 / Andrew Newland

How to Market Your Functional Medicine Practice

In a recent Sales Pop Expert Insight Interview, John Golden spoke with Andrew Newland, CEO of Functional Medicine Marketing, about effective digital strategies for functional medicine clinics. Newland highlighted that traditional marketing, like Facebook ads, often yields poor-quality leads for these specialized practices. Instead, he champions a robust SEO-centric approach. This involves comprehensive technical website ... »

🎧  CRM Systems to Empower Sales Professionals
PodCast / Jun 2, 2025 / John Golden

CRM Systems to Empower Sales Professionals

In a special Sales POP! episode, Peter Murphy Lewis of Strategic Pete takes the host’s chair to interview the original visionary, John Golden of Coevera. Dive deep into winning sales strategies, the critical power of preparation, the art of active listening, and the philosophy that drives truly effective CRM systems. Get ready for actionable insights ... »

🎧  The Fighter’s Formula to Winning in the Game of Life
PodCast / May 31, 2025 / Clifford Starks

The Fighter’s Formula to Winning in the Game of Life

Ever wonder how top athletes handle extreme pressure and come out on top? In this podcast episode, host John Golden sits down with former UFC fighter and MMA Hall of Famer Clifford Starks to uncover his “fighter’s formula” for winning in the game of life. Clifford shares powerful lessons from the octagon that apply directly ... »

🎧 Beyond the Hammer: Unlock Home Service Leads with Google
PodCast / May 30, 2025 / Connor Widder

Beyond the Hammer: Unlock Home Service Leads with Google

In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the ... »

🎧  Selling Your Business? Expert Advice
PodCast / May 28, 2025 / Nicholas Spezio

Selling Your Business? Expert Advice

Considering selling your business? This episode of the expert interview series features John Golden in conversation with Nick Spezio from EXBO Group, offering crucial insights into preparing for a successful sale. They discuss the importance of early planning, choosing the right ERP, organizing financials, and understanding what today’s buyers are looking for – stability and ... »

🎧  Revolutionizing Estate Planning with Fast Will
PodCast / May 26, 2025 / Zach Tsakiris

Revolutionizing Estate Planning with Fast Will

Did you know a staggering 60% of Americans lack a will? In this insightful episode of the Expert Insight Interview, John Golden speaks with Zach Tsakiris, founder and CEO of Fast Will and a Forbes-recognized estate planning innovator. Zach discusses the common misconceptions surrounding estate planning – its perceived complexity and cost – and how ... »

Decoding the 2025 VC Landscape
PodCast / May 24, 2025 / Kevin Gwynn White

Decoding the 2025 VC Landscape

In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially ... »

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Our Listeners About Us

Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
John is a wonderful host who creates a very comfortable atmosphere and instead of conducting a traditional interview he actually has a proper conversation with his guests. Matthias Oschinski PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
I am grateful to salespop.net and John for the opportunity to discuss gold and my new book, "Money and Liberty: In the Pursuit of Happiness and The Theory of Natural Money". Jame Turk PC
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🎧  What is Your Sales Identity and Why Does It Matter?
PodCast / Jun 16, 2026 / Curtis Sprouse

Behavioral Science in Leadership with Curtis Sprouse

Curtis Sprouse, Founder & CEO of Eureka Connect, argues that behavioral science is the missing link in leadership: validated data accelerates how leaders understand their teams, and self-awareness—not title or tenure—is what actually separates strong leaders from struggling ones. In this Expert Insight Interview he explains why even successful CEOs carry blind spots, how trust ... »

🎧  What is Your Sales Identity and Why Does It Matter?
PodCast / Jun 14, 2026 / Deri Llewellyn-Davies

Peak Performance States with Deri Llewellyn-Davies

Deri Llewellyn-Davies, Strategist & Board Advisor, Founder of Freedom Founders, and creator of the Ultra States methodology, says peak performance is a state problem, not a motivation problem — and accessing flow state in your first two hours delivers 500% productivity gains. Having guided over 330 boards and leadership teams, he breaks down the five ... »

🎧  What is Your Sales Identity and Why Does It Matter?
PodCast / Jun 13, 2026 / Bruce Cleveland

Market Engineering

Bruce Cleveland is the CEO and founder of Traction Gap Partners, a market engineering firm that delivers go-to-market, category design, and growth strategies for both startups and enterprise teams. An early backer of Marketo and a former senior leader at Oracle, Siebel, Apple, and C3 AI, Bruce has helped eight companies cross the $1B revenue ... »

🎧  What is Your Sales Identity and Why Does It Matter?
PodCast / Jun 11, 2026 / Lee Benson

Why Value Creation Beats Growth at All Costs

Lee Benson is a serial entrepreneur, leadership coach, and Wall Street Journal bestselling author with over 30 years of experience founding and scaling companies. He has built and led eight businesses, most notably growing Able Aerospace from two employees to a 540-person team before selling at a 21.6x EBITDA multiple. As Founder and CEO of ... »

🎧  What is Your Sales Identity and Why Does It Matter?
PodCast / Jun 9, 2026 / Chris Maduri

Designing a Resilient, Fulfilling Retirement

Chris Maduri, Retirement Planning Specialist at Vibrant Retirement, brings nearly 20 years of experience guiding individuals and high-performing professionals through one of life’s most significant transitions. Having started his career just before the 2008 financial crisis, Chris developed a practical, resilience-focused approach that pairs rigorous financial structure with deep personal clarity. In this Expert Insight ... »

🎧  What is Your Sales Identity and Why Does It Matter?
PodCast / Jun 7, 2026 / Greg Hoover

Leadership Without a Title

Greg Hoover spent four decades climbing the ranks at major American companies. As CEO of Bekins Van Lines, Arnold Relocation, and New World Van Lines, then president and chief marketing officer at Atlas Van Lines and Atlas World Group, he watched countless teams stall because employees believed leadership was reserved for people with executive titles. ... »

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