Join host John Golden in this episode of Sales POP Online Sales Magazine as he interviews Matt Buchalski, head of sales at Ownwell. With nearly 20 years of experience, Matt shares insights on overcoming challenges in sales recruitment, fostering organizational culture, and identifying key traits in top sales performers. Learn how to build a high-performing ... »
In this episode, John Golden chats with SEO expert Nick Musica about the evolving SEO landscape, including the impact of Google algorithm updates and AI on content creation. Discover why quality content, user experience, and adaptability are critical in today’s competitive market. Nick shares actionable tips, such as optimizing site speed, creating valuable content, and ... »
Mastering Sales with Luke Lunkenheimer’s “Paid to Persuade” Method In this episode, Luke Lunkenheimer shares his “Paid to Persuade” method, emphasizing the importance of deep customer understanding in sales. He explores the emotional stakes of B2B decisions, overcoming insecurities, and maintaining authenticity. Luke introduces the three C’s—content, confidence, and cadence—as pillars of sales success, alongside ... »
Clarity in Sales Communication Join John Golden and Mitchell Levy as they explore the power of clear and credible communication in sales. Mitchell shares practical tips, including the KPOP framework, to help sales leaders simplify messaging, connect with audiences, and improve CRM adoption. Perfect for anyone seeking to enhance their sales strategy and build stronger ... »
Cultivating Curiosity and Communication In this episode, Lisa Blumenfeld, founder of Retain, discusses the importance of curiosity and open communication in building successful teams. She shares strategies for fostering inclusivity, delivering thoughtful feedback, and promoting self-awareness among employees. Lisa also highlights the value of creating parallel career paths and using tools like the “11” app ... »
Building High-Performing Websites Join John Golden and Jimi Gibson as they discuss how to turn your website into a lead-generating powerhouse. Jimi covers the importance of clear CTAs, engaging visuals, fast load times, and authentic messaging. Discover practical strategies to make your website a client-growing machine while staying ahead in the digital marketing game. Perfect ... »
Building Customer-Focused Tech Companies In this episode, Nathan Winegardner, CXO of Upstart 13, discusses creating customer-centric cultures, leveraging AI, and navigating digital transformation. He emphasizes the importance of strong company values, hiring for cultural fit, and maintaining open communication with clients. Nathan also shares insights into the vibrant tech talent in Latin America and offers ... »
Unlocking Sales Identity with Jacob Hicks In this episode, John Golden talks with Jacob Hicks, a seasoned sales coach, about the power of “sales identity”—understanding your core motivation or “why” in sales. Jacob shares tips on overcoming discomfort, active listening, and creating a value-driven approach to engage customers effectively. Learn the importance of follow-up, balancing ... »
Adam Rosen has been crushing cold email since 2014. As founder of EOC Works, he’s seen every trend, trick, and catastrophic mistake. His biggest revelation? Most companies sabotage themselves before hitting send. The culprit: using your primary domain for cold outreach. One spam flag can sink customer emails, vendor communications, and even internal messages. Rosen’s ... »
Small business equipment financing operates with minimal regulation, creating opportunities for exploitation. Understanding common scams helps entrepreneurs secure legitimate funding while avoiding costly mistakes. The “approval trap” involves fake pre-approvals with unrealistic rates. Companies collect upfront payments—first month, last month, documentation fees—before shopping your deal to actual lenders. Hidden contract language makes these fees non-refundable ... »
Remote work killed traditional recognition. Office shoutouts and bulletin boards don’t reach your distributed team, and that isolation is costing you talent. The fix? Meet employees where they are. Integrate recognition into Slack and Teams—make appreciation visible everywhere. Use gamification strategically: badges for values-driven behaviors, leaderboards for team achievements, and frequent small wins that keep ... »
Digital advertising fraud has ballooned into a $140 billion crisis, and most marketers don’t realize they’re victims until it’s too late. In this episode, fraud prevention expert Rich Kahn reveals the three types of fraud draining your campaigns: sophisticated bots, malware hijacking real users, and click farms employing actual humans to bypass detection. Warning signs ... »
Your best salesperson just became your worst manager. Sound familiar? This promotion mistake costs companies millions annually. High-performing salespeople develop intuitive skills that work brilliantly—for them. But translating that success to others? That requires coaching, feedback delivery, and conflict resolution skills they’ve never needed before. Leadership expert Ashley Herd warns against this “unconscious competence” trap. ... »
Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »
