In this episode, host John Golden chats with Chris Peer, CEO of Sinc Show, about how B2B marketing teams can prove their value. Chris shares insights from his book The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies, explaining how marketing can shift from being a cost to a revenue driver. From setting clear goals ... »
In this engaging episode podcast, host John Golden speaks with Jeff Mains, a seasoned entrepreneur and expert in the B2B SaaS landscape. The conversation delves into the critical topic of future-proofing businesses in an era marked by rapid technological advancements and the transformative impact of artificial intelligence (AI). Key Takeaways: Understanding Customer Needs: Stay attuned to ... »
In this episode of Expert Insight Interview, host John Golden speaks with AI strategist Jonathan Mast about how entrepreneurs can harness AI to boost productivity, sales, and customer engagement. Jonathan, founder of White Beard Strategies, shares his expertise on AI prompting, which enhances AI’s effectiveness by providing context and specificity. Key takeaways include a four-step ... »
In this episode podcast, host John Goldin sits down with futurist Ian Khan to explore the transformative impact of AI, the evolving nature of work, and the critical role of leadership in future readiness. Ian, creator of the Future Readiness Score and author of Un Disrupted, shares valuable insights on how businesses and individuals can ... »
In a recent podcast episode, John Golden interviews Titus Jumper, a multifaceted entrepreneur, about the evolution of chatbots and AI in customer service. They discuss the initial hype surrounding chatbots, the importance of quality data for effective AI implementation, and the ethical considerations of using AI in business. Titus shares actionable advice on personalizing customer ... »
In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending ... »
In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for ... »
In a recent podcast episode, John Golden engages with Peter Murphy Lewis, founder of Strategic WKYC and a fractional CMO, to discuss strategies for CEOs to form genuine, service-oriented relationships over purely transactional ones. Topics include overcoming negative CRM perceptions, harnessing happy customers as advocates, and building authenticity in connections. Listeners gain actionable advice, such ... »
In this episode, sales influence expert Paul Ross breaks down why traditional pitching fails—and what actually moves buyers to yes. The real decision-maker isn’t your prospect’s logic. It’s their emotional state. Ross calls it the “buying state”—a feeling of focus, trust, and desire that has to exist before any pitch lands. Engineer that first, and ... »
In this episode, remote sales expert Kai Law breaks down why most remote closers fail — and it’s rarely about talent. Without an office structure, your habits become everything. Kai shares how top performers set daily activity targets, obsessively track KPIs, and treat their CRM like a truth-telling mirror. The biggest mindset shift? Stop blaming ... »
Leadership isn’t a personality trait — it’s a practice. That’s the core message from Dr. Garland Vance, a 25-year leadership veteran, in his recent Sales POP! interview. His framework is simple but demanding: lead with character, communicate with clarity, and build genuine community within your team. Most leaders fail not from a lack of effort, ... »
That’s the foundation of a brand now selling in dozens of countries — built without a single ad until international distribution was already moving. His framework is brutally simple: validate with your own money first, learn your cash flow rhythms before scaling, and treat your founding story like a competitive asset — because it is. ... »
In a recent Sales POP! conversation, advisor Simon Bowen made a point that’s hard to shake: AI isn’t your biggest threat — reactive thinking is. As technology absorbs more routine work, the leaders and salespeople who win will be the ones who think deliberately, not just quickly. Bowen’s advice is simple but countercultural — pause ... »
Most executives don’t have a time problem. They have a design problem. In this episode, Claire Giovino, CEO of Inbox Done, breaks down the framework high performers use to stop reacting to their day and start owning it. We cover energy mapping, the delegation trap most leaders fall into, and why your phone sitting on ... »
