In this podcast episode, John Golden and John Hinson discuss the importance of nurturing your audience and staying in touch with them to generate more referrals and repeat business. They introduce the concept of a content loop, which is a perpetual loop of consistently staying in touch with your audience through valuable content, social media, and a robust website. They emphasize the importance of consistency in staying in touch with your audience and building a content loop. The speakers also stressed the importance of providing value to your audience and building a connection and trust with them. Overall, the speakers encourage businesses to nurture their audience to generate more referrals and repeat business.
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