Sales POP - Purveyors of Propserity
🎧 How Can You Take Advantage of Your Most Valuable Marketing Asset
Podcast Sales and Marketing / PodCast / Jul 2, 2023 / Posted by John Hinson / 13

🎧 How Can You Take Advantage of Your Most Valuable Marketing Asset

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In this podcast episode, John Golden and John Hinson discuss the importance of nurturing your audience and staying in touch with them to generate more referrals and repeat business. They introduce the concept of a content loop, which is a perpetual loop of consistently staying in touch with your audience through valuable content, social media, and a robust website. They emphasize the importance of consistency in staying in touch with your audience and building a content loop. The speakers also stressed the importance of providing value to your audience and building a connection and trust with them. Overall, the speakers encourage businesses to nurture their audience to generate more referrals and repeat business.

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About Author

John Hinson is the Editorial Director for Spotlight Branding, a content marketing company that specializes in helping solo/small firms generate more referrals and stay top-of-mind with their audience. He has spent nearly a decade working with legal and financial professionals to grow their firms without the frustration and hassle of appeasing the search engine gods.

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