Sales POP - Purveyors of Propserity
🎧  How Account Based Marketing Helps Close Big Deals
Podcast Sales and Marketing / PodCast / Jan 20, 2021 / Posted by Mike Maynard / 995

🎧 How Account Based Marketing Helps Close Big Deals


Would you prefer to focus on potential and existing clients who are willing to spend large amounts of money, or would you rather close easy deals that bring less money? Today’s guest in Expert Insight Interview is Mike Maynard, and he discusses how account-based marketing can contribute to closing big sales deals.

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About Author

Mike Maynard began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA, developing products from complex radar systems to Kim Wilde’s mixing desk. Mike later joined IDT Inc, an American semiconductor company, making his move into marketing when he switched from European Applications Manager to European Marketing Manager. In 2001 Mike acquired Napier with Suzy Kenyon.

Author's Publications on Amazon

This book is an attempt to gather as much marketing knowledge from the internet as possible. Mike has divided the book into sections, ranging from the broad question “What is Marketing?” to specific marketing disciplines such as advertising and direct marketing.
Buy on Amazon

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