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Frank V. Cespedes

Frank Cespedes teaches at Harvard Business School. He is the author of Aligning Strategy and Sales, which was cited as “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes).

    Author's Publications on Amazon

    "The best sales book of the year" — strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of ...
    Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
    by Frank V. Cespedes
    "The best sales book of the year" — strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of ... read more
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