Frank Cespedes teaches at Harvard Business School. He is the author of Aligning Strategy and Sales, which was cited as “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes).
"The best sales book of the year" strategy+business magazine that gap between your company's sales efforts and strategy? It's real and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales,…
In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.
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