Frank Cespedes teaches at Harvard Business School. He is the author of Aligning Strategy and Sales, which was cited as “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes).
"The best sales book of the year" strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of ... read more