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Frank V. Cespedes

Frank Cespedes teaches at Harvard Business School. He is the author of Aligning Strategy and Sales, which was cited as “the best sales book of the year” (Strategy + Business), “a must read” (Gartner Group), and “perhaps the best sales book ever” (Forbes).

Author's Publications on Amazon

Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Cover

Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling

by Frank V. Cespedes
"The best sales book of the year" strategy+business magazine that gap between your company's sales efforts and strategy? It's real and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales,…
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