It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for overall sales generation often get pushed to the wayside. “Sometimes salespeople know how to do something, but they just don’t do it!,” ... »
Why is the sales process important? Host John Golden sits down with Lisa Magnuson to tackle the topic of how a sales process is one of the most important subjects in sales. Unfortunately, most companies only pay it lip service or something that’s done once and remain the same instead of being dynamic. Yet the ... »
Sales executive expert Meridith Powell talks with John Golden about her new book “Owners Redefining Responsibility”. She explains some of the backgrounds about why this book was necessary and what the genesis of it. Her biggest reason, CEO’s want to know how to build a culture that gets employees wanting to get engaged and take ... »
There is often very little training for salespeople on handling rejections. If a salesperson isn’t able to handle how a “no” impacts them, it could impact their next call, their next activity, and can even compound into altering how they perceive their abilities. Being resilient, and knowing what to do in the face of that ... »
Customer integration at the most basic level is about having a company that can truly help the customer in every way. The salesperson becomes a valuable resource to the customers, the customer knows where to go, and who to talk to in order to get the job done. Mike Bosworth has a lot to say ... »
It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing departments have not been unaffected. However, with these changes have come some complications. It has become challenging to integrate sales and ... »
The people who know most about an organization, the employees, play a considerable part in advocating, or not advocating, for their company. They have the opportunity to make massive changes with the things they say and share with others. Samantha Stone, interviewed by John Golden, explores employee advocacy trends. This podcast is also a recorded ... »
In the wake of artificial intelligence (AI) and technological advances, the sales field has become more digital and less personable. However, there are things that AI will never be able to recreate. Levitin uses the analogy of a sous chef assisting the head chef. A sous chef helps the head chef prep all of the ... »
In the world of sales, we’re taught to “Always Be Closing.” But what if that traditional approach is holding you back? In her upcoming book, Never Ask for the Sale, Sue Heilbronner argues that the explicit “ask” can actually put you in a subordinate position, making you seem desperate. Instead, she advocates for a new ... »
Investment advisor fraud is a growing concern for entrepreneurs, often beginning with subtle red flags. So what does a scam actually look like, and how can you recognize the signs before it’s too late? Financial expert Timothy Smith shares critical insights, explaining that most fraud schemes rely on a few common tactics. They promise “guaranteed” ... »
Are you still investing like it’s the year 1999? If so, you could be putting your financial future at risk. Our economy has fundamentally changed, shifting from a model of growth to one of massive debt. Financial expert Brandon Thor recently broke down this critical change. He highlighted that the strategies that worked in a ... »
Are you spreading yourself too thin in sales? Are you casting a wide net and only catching “sharks and trash”? In this episode, we’re talking with sales expert Katie Nelson, founder and CEO of Sales Uprising, who’s here to debunk a major myth: that a bigger pipeline means more sales. Katie, with over 30 years ... »
What if you could build a business where 95% of your work came from referrals? That’s the reality for legendary landscape architect Steve Griggs, and in this week’s episode, he’s sharing his playbook. Steve breaks down his core philosophy: it’s not about what you do, but how you make people feel. He discusses why he ... »
Is your “purpose-driven” culture just a slogan on a wall? In our latest episode, leadership expert Ryan Estes reveals how to build a company with a real soul. He argues that authentic leadership isn’t about grand gestures; it’s about intentional, daily practice. Here’s what you’re missing: Hire for Care, Not Just Skill: You can teach ... »
