Sales POP - Purveyors of Propserity
🎧 Urgency Based Selling
Podcast Sales Strategy / PodCast / Nov 2, 2019 / Posted by Andy Gole / 2165

🎧 Urgency Based Selling


You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Sometimes we’re not trying to take the business away from a competitor–we’re just trying to get someone to start a new behavior. To get them to change, a sense of urgency must be created, or an existing sense of urgency tapped into. Host John Golden sits down with Andy Gole to discuss Urgency Based Selling and how you can create urgency in your buyer.

This podcast is also a recorded live event you are welcome to view here: Creating Urgency Based Selling

iTunes Podcast 

About Author

Over 170 sales training assignments since 1983. Also, developed and delivered 2-day boot camp to owners selling their business - over 100 times to over 350 business owner groups

Author's Publications on Amazon

Innovate Now shows how to sell for emotional intoxication! In modern culture, it’s an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface “joyous selling” is absurd.
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