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🎧  The CRO: A Mediator Between Sales and Marketing
Podcast Sales and Marketing / PodCast / May 29, 2023 / Posted by Nathan Yeung / 22

🎧 The CRO: A Mediator Between Sales and Marketing


In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that human connection is crucial. They advise new CROs to focus on maximizing team productivity and measuring sales KPIs rather than marketing KPIs. Overall, the CRO role is seen as a mediator between sales and marketing, helping to translate for each other and align.

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About Author

Nathan Yeung is an experienced marketing strategist with over 10+ years of expertise in advising B2B businesses. Throughout his career, Nathan has helped numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market.


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