Podcast

Most of us in the sales and marketing game are familiar with permission marketing. Any time you put in your email online, you give a company permission to market to you. But permission selling is a little bit different, in that a salesperson gets permission from the buyer to sell to them, after they have ... »

It’s a new year, which means many people are setting new professional and personal goals. However, just as you may have experienced yourself, not everyone will meet these goals by the time the ball drops on 2020. Too often, goals get swept aside and progress stays stagnant. Bill Prater, interviewed by John Golden, gives some ... »

Every organization wants to develop better leaders and create more cohesive teams. Eric Kapitulik has created a strategy for doing just that, and shares his strategy in the book: The Program, Lessons From Elite Military Units for Creating and Sustaining High-Performance Leaders and Teams. Interviewed by John Golden, Kapitulik explores how to achieve the best ... »

In this podcast interview, you will give you insight by salesforce radical Justin Roff Marsh, who is a Sales Management radical. Roff emphasizes suggests an alternative to the traditional sales commission model which is based on the division of labor to enhance sales efficiency. Roff is the author of the book, The Machine: A Radical ... »

We are interviewing Claire Diaz Ortiz who is an American author, speaker, and employee of Twitter. Hired early on by Twitter co-founder Biz Stone to lead social innovation, she was the first employee to write a book about the platform. Diaz-Ortiz has been named “One of the 100 Most Creative People in Business” by Fast ... »

The more we get connected by technology, the more disconnected we seem to get. The more virtual communication becomes, the more arms-length communication becomes. So how do you achieve connection in a world that is becoming increasingly more disconnected? Nick Morgan, author of Can You Hear Me: How to Connect to People in a Virtual ... »

Fatal Flaws of the Funnel: The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and eventually close a few customers at the ... »

Podcast interview with Nicolas Vandenberghe who is the co-founder & CEO Chili Piper. He started selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique then Business at Stanford GSB, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn ... »