Podcast Sales Strategy / PodCast / Nov 9, 2019 / Posted by Trish Bertuzzi / 1816

🎧 Account Based Sales Strategy

Account-based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using ABR can help, or hurt, your organization.

This podcast is also a recorded live event you are welcome to view here: The Keen Difference of Account Based Revenue Strategy

iTunes Podcast

About Author

Trish Bertuzzi

Trish is president of The Bridge Group, and promotes inside sales as an engine for revenue growth. She and her company have worked with over 200 B2B clients, and have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 other sales and marketing sites.

Author's Publications on Amazon

Build Repeatable Pipeline and Accelerate Growth with Inside Sales

by Trish Bertuzzi

Raise your hand if your company needs more new customers. I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is…

Buy on Amazon

Sales Hack: With contributions from over 25 of the world’s greatest sales professionals of our time

by Trish Bertuzzi

Sales Hack is a co-authored series of sales hacks by 25 of the greatest sales professionals of our time. A "Sales Hack" is a solution discovered when a Sales Hacker thinks outside of the box, disregards the rules, and finds something new that changes the…