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🎧  The Benefits of Hyper-Personalization for B2B
Podcast Sales Technology / PodCast / Mar 28, 2021 / Posted by Zack Gutin / 986

🎧 The Benefits of Hyper-Personalization for B2B


Hyper personalization helps companies to improve their outreach through customized targeting and messaging. Thus, today’s guest in the Expert Insight Interview is Zack Gutin, and he discusses how hyper-personalization can help you grow your business in B2B industry.

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About Author

After beginning his career as Marketing Manager of Script Magazine and launching the Scriptwriters Showcase event at Universal Studios, ZACK GUTIN rose to become Vice President of Sales at Final Draft Inc., an industry-leading software firm in media and entertainment.

He leads the launch of several new enterprise products, increasing revenue by nearly 30% YOY, leading to the company’s eight-figure acquisition. Following that, in 2015, he launched his firm, ThinkAlike Media

In 2015, Zack consulted with numerous organizations, including a cloud-based start-up for media and entertainment professionals, solidifying their first enterprise accounts. He then helped re-brand and improve sales systems and practices for several legacy products, leading to 30-50% increases in annual revenue.


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