Everyone wants fast results that are also sustainable as a long term solution. Let’s be real, who doesn’t want it all? But that isn’t always how it works in the marketing world, there’s usually some kind of trade-off. There are things that you need to do that are in the best interest of your business in the long term, and many of these things require patience. There are other decisions that are more focused on short term solutions to hit the goals that you have one month or a few months out, but if you put all of your attention there, you’re going to make sacrifices long term. Joe Sullivan talks about how to structure your marketing in order to get you fast results, and sustainable success in this expert sales interview with John Golden.
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