The art of persuasion is a big thing, especially for salespeople. It’s a pivotal part of being successful. Learning to be more persuasive in sales leads to more revenue generation, and allows the salesperson to add value and make a difference in the lives of their buyers. Lee Warren, interviewed by John Golden, discusses persuasion in sales.
This podcast is also a recorded live event you are welcome to view here: Techniques to be Persuasive in Sales