Sales POP - Purveyors of Propserity
🎧 Aligning Your Brand and Product Stories
Podcast Sales and Marketing / PodCast / Mar 20, 2020 / Posted by Chris Wallace / 159 

🎧 Aligning Your Brand and Product Stories

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Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. Chris Wallace, interviewed by John Golden, talks aligning your brand and product stories in this expert sales interview.

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    About Author

    As Founder and President of InnerView, Chris builds upon previous success as the founder and CEO of Incite, a sales consulting and coaching practice, and his more than 15 years of sales, marketing, and corporate leadership

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