Podcast

In this podcast episode, John Golden and Stacy Brown Randall discuss the challenges of generating referrals without asking for them. They explain why traditional tactics of asking for referrals and incentivizing them don’t work and emphasize the importance of building relationships and nurturing a referral ecosystem within a business. Stacy introduces her “backwards approach” to ... »

In this podcast episode, John Golden interviews Jamie Shanks, founder and CEO of Pipeline Signals, about the importance of mining and researching active customer prospect and competitor accounts. Jamie suggests a three-step process to address the challenges of prospecting efforts and account selection and prioritization models. He also emphasizes the need for sales teams to ... »

In this podcast episode, the speakers discuss the concept of hybrid leadership and its relevance during the pandemic. They emphasize the need for empathy and flexibility in leadership, especially in the context of remote work and changing talent recruitment. The speakers also discuss the importance of accommodating the mind and body in the workplace, creating ... »

In this podcast episode, John Golden interviews Greg Nutter, a management consultant and author of P3 Selling, about the top five mistakes B2B sellers make. Greg discusses the importance of creating awareness, effective prospecting, and the role of a salesperson in the buying process. He identifies the top three mistakes as forgetting what selling is, ... »

In this podcast episode, John Golden interviews Kyle Hoffman, an executive at XenoPsi Ventures, about growing direct-to-consumer (DTC) and e-commerce brands through digital in the post-iOS 14 era. Kyle shares his experience with Wellow, a compression sock brand, and how they made strategic decisions to succeed in the DTC market. He emphasizes the importance of ... »

In this podcast episode, John Golden interviews Kelly, an entrepreneur focused on gender equality and revenue generation, about improving the numbers of millennial females in sales leadership. They discuss the challenges faced by women in sales, the role of sales leadership, and the traits that female sales leaders bring to the table. They also touch ... »

In this podcast episode, John Golden interviews Lisa J. Smith, CEO and Founder of SmithCo, a sales consulting firm. Lisa shares her experience of launching her business during the COVID-19 pandemic and discusses the importance of adaptability and being nimble in today’s fast-paced business environment. They also discuss common blind spots that companies encounter in ... »

In this podcast episode, John Golden interviews Shanif Dhanani, a chat GPT consultant, about the benefits of chat GPT for businesses and its potential future developments. They discuss the different versions of chat GPT, how it can automate tasks and enhance productivity, and the various industries that can benefit from it. Shanif also talks about ... »