Podcast

Sales enablement can be a broad topic, and a lot of people have different definitions of what sales enablement really means. Tamara Schenk, interviewed by John Golden, created a definition based on her real-life experience, as well as research, and working with clients. “We define it is a collaborative, strategic discipline that is designed to ... »

Change management is the concept of change, and how to keep abreast of these changes. Many times, salespeople are slow to change their methods or don’t realize the necessity of adapting to the newness of the sales world. This can have a detrimental impact on success. Alan O’Neill, interviewed by John Golden, explores change management. ... »

When selling–as with anything else–there is power in words you use. Getting the words right is the difference between the winners and the losers in sales. How much do words matter? How can what you say make for a demonstrably different outcome? The worst time to think about what you’re trying to say is in ... »

Accountability in sales is crucial, yet it’s often neglected. We’re all great at finding excuses. We can always find outside forces to back up our struggles. But who do excuses ultimately serve? In the end, excuses only hurt the people making them. We have to look at ourselves, and how we can take responsibility and ... »

The annual sales kickoff is a great opportunity to network and meet new colleagues, learn new things about the sales industry, and maybe even relax a little bit. But, often times, this long weekend is packed with so much information, that many salespeople leave without solidifying that knowledge. And, even if they do take away ... »

Host John Golden sits down with Gordon Tredgold, author of FAST: 4 Principles Every Business Needs to Achieve Success and Drive Results, to understand why he chose 4 basic principles in his book. In the interview he goes over each in detail to help you achieve success through: Focus, Accountability, Simplicity, and Transparency. This podcast ... »

John Golden interview with Michelle Weinstein who is a Sales Strategist, Entrepreneur, and Innovator. She has over 20 years of sales experience and sold everything from mortgages to Paleo Meatballs to million-dollar homes. She has worked with multiple CEOs at billion-dollar companies, landed contracts with national retailers like Costco and The Vitamin Shoppe, and pitched ... »

Having a solid customer strategy is a crucial part of any sales organization. If you don’t have a strategy, or if your approach isn’t up to par, you lose out on creating a dynamic client base. This ultimately impacts your bottom line. John Golden sits down with Jeff Tanner to provide essential tips on building ... »