Sales POP - Purveyors of Propserity
🎧 Sales Enablement Strategies
Podcast Sales Tools / PodCast / Oct 24, 2019 / Posted by Tamara Schenk / 2436

🎧 Sales Enablement Strategies


Sales enablement can be a broad topic, and a lot of people have different definitions of what sales enablement really means. Tamara Schenk, interviewed by John Golden, created a definition based on her real-life experience, as well as research, and working with clients. “We define it is a collaborative, strategic discipline that is designed to increase sales results by providing consistent and effective enablement services for salespeople and their managers. Its purpose is to add value to every customer interaction,” said Schenk.

This podcast is also a recorded live event you are welcome to view here: Sales Enablement Strategies

iTunes Podcast 

About Author

Tamara Schenk is a sales enablement leader, analyst, speaker, and co-author of "Sales Enablement – A Master Framework to Engage, Equip, and Empower a World-Class Sales Force." As an analyst, Tamara is research director at CSO Insights, the research division of Miller Heiman Group, where she is focused on global research on all things sales enablement, CX and sales effectiveness.

Author's Publications on Amazon

Sales Enablement is an essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers…
Buy on Amazon

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.