In this podcast episode, John Golden interviews Jamie Shanks, founder and CEO of Pipeline Signals, about the importance of mining and researching active customer prospect and competitor accounts. Jamie suggests a three-step process to address the challenges of prospecting efforts and account selection and prioritization models. He also emphasizes the need for sales teams to be strategic and accountable in their prospecting efforts and to constantly adapt to changes in the market. Additionally, Jamie discusses the importance of understanding customer priorities and needs, using video to deliver a compelling message, and focusing on objective cleaning of the sales pipeline.

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Tim Pollard is today’s Expert Insight Interview guest. He is the founder and CEO of Oratium, Speaker, and Author of “The Compelling Communicator” and “Mastering the Moment.” He is a specialist in a very high level of communication skills. He has a profound experience in both doing and teaching oral communication, with a particular emphasis on message architecture. Tim and Our host John Golden discuss Sales messaging – Why it fails and how to fix it?

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More than anything, people are looking for authentic connections in business nowadays. In this Expert Insight Interview, we welcome Lance Tyson, author of The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal.

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The advent of mobile phones and the emergence of text messaging changed the marketing and sales world for good. In this Expert Insight Interview, we welcome Paul Ruppert, a sales strategist, growth consultant, and advisor from Global Point View Ltd.

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Once you understand the most persuasive form of communication, your sales ability will go through the roof. In this Expert Insight Interview, we welcome Jeremy Miner, founder and chairman of 7th Level and creator of the NEPQ sales methodology.

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How do you create a LinkedIn profile that stands out? In this Expert Insight Interview, we welcome Donna Serdula, the author of “LinkedIn Makeover: Professional Secrets to a POWERFUL LinkedIn Profile.”

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Your biggest marketing problem likely isn’t exposure but messaging. In this Expert Insight Interview, we welcome Bobby Chandiramani, a creative brand architect with a proven track record of generating compelling messaging.

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A digital transformation can help companies automate repetitive and routine processes, leaving their employees more time to deal with creative and strategic work. In this Expert Insight Interview, we welcome Sam Ovett, founder of Mobile Pocket Office.

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