Jeff is a professor of marketing, and Dean of Strome College of Business. He is also a consultant for organizations seeking to leverage multi-channel marketing strategies, in retail or from a sales strategy to multi-channel.
by Jeff Tanner, Mary Anne Raymondfor $407.49$160.84New from $160.59Used from $14.71
Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environme... read more
by Jeff Tanner, Earl D. Honeycutt, Robert C. Erffmeyerfor $209.20$171.61New from $69.92Used from $3.96
Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities. KEY TOPICS: Strategic Plan... read more