Host John Golden sits down with David Hoffeld to discuss his book “The Science of Selling”. David offers some really important insights around buying psychology and how sellers can adapt to how buyers like to buy. This podcast is also a recorded live event you are welcome to view here: The Science Behind Selling with ... »
Intergenerational similarities and differences are more highlighted now than ever, especially in sales. In many workplaces, there is a diverse group of individuals that need to find a way to work together, despite diversity issues like generation and generational stereotypes, gender, race, etc. When going back to basics, all humans want to be treated well. ... »
You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Sometimes we’re not trying to take the business away from a competitor–we’re just trying to get someone to start a new ... »
In this podcast host John Golden interviews Andrew an International Lecturer and Consultant specializing in Sales Management and Sales Process Optimization. He helps companies define, measure, analyze, improve, and control their sales processes. Helps clients segment their entire sales process into four phases and apply techniques from Lean, Six-Sigma, Theory of Constraints and TRIZ. He ... »
Getting sales training to stick and become the daily work practice of the salespeople can be difficult. Many pieces of training are based on theoretical situations, or encourage exploration of ideologies, but do not get down to: How do you actually do it? What is the piece that the salesperson takes away that actually makes ... »
The economic outlook is an important thing to consider, especially at the end of a year. As we enter the New Year, economist Dr. Thomas Potiowsky reviews what’s ahead. This is important for salespeople so that they can orient themselves and prepare for their upcoming year. It’s helpful to know what is going on in ... »
You need to know about Mindful Power. As a salesperson, do you ever get stressed? Maybe a little bit nervous, or afraid? The sales world is one of high pressure, where stressful situations present themselves almost constantly. If you let this stress take over, you won’t get the results that you want, almost creating a ... »
There are many who argue that online sales training isn’t worth the time or effort. However renowned sales thought leader, author and veteran sales trainer Dr. Richard Ruff begs to differ and has become one of online sales training’s leading proponents. Host John Golden sits down with Richard to discuss the advantage of utilizing online ... »
Digital advertising fraud has ballooned into a $140 billion crisis, and most marketers don’t realize they’re victims until it’s too late. In this episode, fraud prevention expert Rich Kahn reveals the three types of fraud draining your campaigns: sophisticated bots, malware hijacking real users, and click farms employing actual humans to bypass detection. Warning signs ... »
Your best salesperson just became your worst manager. Sound familiar? This promotion mistake costs companies millions annually. High-performing salespeople develop intuitive skills that work brilliantly—for them. But translating that success to others? That requires coaching, feedback delivery, and conflict resolution skills they’ve never needed before. Leadership expert Ashley Herd warns against this “unconscious competence” trap. ... »
Most sales teams obsess over motivation—better offers, bigger discounts, flashier pitches. But consumer psychologist Matt Sucha reveals the real problem: hidden psychological barriers. When a European bank offered free travel insurance, uptake was nearly zero. Why? Customers feared hidden charges and questioned legitimacy. Once these specific concerns were addressed, conversions soared 167%. The lesson? Stop ... »
Rebel Health Alliance founder John Goldman joins the podcast to challenge everything we accept about getting older. His personal transformation—from exhausted and declining in his 40s to thriving through data-driven care—sparked a mission to revolutionize healthcare access. The traditional system is broken. Fragmented specialists, rushed appointments, and insurance barriers leave most people settling for suboptimal ... »
Most consulting engagements end the same way: a polished deliverable, a final invoice, and clients wondering why nothing actually changed. Tim Beattie, CEO of Stellafai, calls this the fundamental flaw of traditional consulting. In this episode, Beattie reveals why output-driven contracts create misaligned incentives that hurt both consultants and clients. When you’re paid for deliverables ... »
Most entrepreneurs overcomplicate personal branding. Here’s what actually matters, according to international business mentor Katrena Friel. Start With Your Story You’re sitting on valuable insights and don’t even know it. Your challenges, solutions, and lessons learned? Someone’s searching for that exact roadmap right now. Document your journey—wins and failures both count. Combat Imposter Syndrome Practically ... »
