Sales POP - Purveyors of Propserity
🎧 Scaling Your Business: The Power of Performance Marketing
Podcast Sales and Marketing / PodCast / May 21, 2023 / Posted by Faisal Siddiqui / 25

🎧 Scaling Your Business: The Power of Performance Marketing


In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of brand marketing and the need to articulate the business benefit of it. She also explains the difference between current demand and future demand in marketing and the potential of AI in marketing. They agree that performance marketing can be a profitable and effective approach to scaling a business, but it requires careful planning and execution.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.



About Author

A brand and marketing strategist for challenger companies, candidates and causes, Faisal is on a mission to make brand marketing more accountable and effective for all.


This website uses cookies. By continuing to use this website you are giving consent to cookies being used. For information on cookies and how you can disable them, visit our privacy and cookie policy.