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🎧 Sales Negotiation
Podcast Sales Negotiation / PodCast / Sep 24, 2019 / Posted by Mladen Kresic / 1180 

🎧 Sales Negotiation

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Selling involves a lot of negotiation. It’s an important part of creating a win-win scenario for both the buyer and seller, so that both parties walk away having accomplished their goal, with a shared amount of sacrifice. There are six principles that every expert sales negotiator should know and understand. Understanding and using these principles can give salespeople and sales teams the edge they need to close more deals and make more customers happy. Mladen Kresic, interviewed by John Golden, discusses the six top principles for sales negotiators.

 

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About Author

Mladen is the founder of K&R Negotiations, a 20-year consultancy with professionals operating on every continent. As a professional negotiator specializing in business transactions Mladen has assisted C-level executives and companies with practical sales and negotiation strategies around the world.

Author's Publications on Amazon

We first published Negotiate Wisely in 2004 after years of coaching and participating in business negotiations. We felt it was time to re-release this book to reinforce what works and to add a few updates as we have continued to learn and expand. Before and…
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