Welcome to another informative Podcast on SalesPOP! Here we are interviewing Gordon Viggiano who was an expert sales consultant, specializing in building and developing sales teams in small to mid-sized companies. He spent over 30 years of experience as a VP of Sales for a number of California companies. Gordon not only brought proven sales ... »
We all face disasters in life. Sometimes when people have disasters, they don’t embrace it as an opportunity. They don’t move forward, and they let the disaster negatively define the rest of their lives. However, this doesn’t have to be the case. Adrian Gilpin, interviewed by John Golden, shares his story about how his disaster ... »
Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be ... »
Cold email prospecting has taken off in the last few years and has changed the sales world. It opens up so many new opportunities, and a new way to get in touch with people and open new accounts. The technology surrounding cold emailing has also improved, making it easier than ever to utilize this sales ... »
Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview. ... »
Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite ... »
Most people associate “sales pitch” with a pushy salesperson trying to manipulate you into buying something. In reality, this isn’t a very accurate description, but the fact remains that a pushy message isn’t often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not ... »
95% of business don’t know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden. This podcast is also a recorded ... »
Are you feeling overwhelmed by the constant hustle and pressure to be perfect? In a recent episode of the Expert Inside Interview, host John Golden sat down with psychologist Dr. Angelo Valenti, author of You’re Making This Way Too Hard, to discuss a different path—one that embraces simplicity, joy, and true fulfillment. In this powerful ... »
How do you turn a simple product—a mug made from a baseball bat—into a business generating tens of millions in sales? For Kris Dehnert, founder of Dugout Mugs, the answer lies in authenticity, focus, and a “fans first” mentality. In a recent podcast interview, Dehnert highlighted that his brand’s success comes from selling an experience, ... »
Are you tired of the “rise and grind” mentality? Do you feel like you have to sacrifice your well-being for professional success? In a recent eye-opening interview, entrepreneur and mindfulness advocate Rick Culleton shares a different path. He reveals how overcoming his own struggles with ADHD and anxiety wasn’t about fighting his brain, but about ... »
Ever feel like your website is a revolving door? You’re getting the traffic, but not the sales. You’re not alone. In a recent conversation with conversion expert Trevor Levine, we uncovered a few simple but powerful shifts that can transform your business. The biggest mistake most people make? Selling with adjectives. Words like “innovative” and ... »
Ever wonder why you’re working so hard but not getting the results you want? In a recent episode of Sales POP! Online Sales Magazine, four-time TEDx speaker and former pro athlete Dre Baldwin revealed the secret. His “Work on Your Game” system proves that effort alone isn’t enough. Dre’s blueprint for success centers on four ... »
In a world saturated with impersonal transactions, Together Digital offers a refreshing alternative: a business model built on trust and community. Drawing lessons from a recent conversation with CEO Amy Vaughan on the Sales POP! podcast, we explore how genuine connection can lead to lasting success. Amy’s key insight? Prioritize quality over quantity. Together Digital ... »
