Customer integration at the most basic level is about having a company that can truly help the customer in every way. The salesperson becomes a valuable resource to the customers, the customer knows where to go, and who to talk to in order to get the job done. Mike Bosworth has a lot to say ... »
It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing departments have not been unaffected. However, with these changes have come some complications. It has become challenging to integrate sales and ... »
The people who know most about an organization, the employees, play a considerable part in advocating, or not advocating, for their company. They have the opportunity to make massive changes with the things they say and share with others. Samantha Stone, interviewed by John Golden, explores employee advocacy trends. This podcast is also a recorded ... »
In the wake of artificial intelligence (AI) and technological advances, the sales field has become more digital and less personable. However, there are things that AI will never be able to recreate. Levitin uses the analogy of a sous chef assisting the head chef. A sous chef helps the head chef prep all of the ... »
Sales expert interview, hosted by John Golden, hear how metaphor applies to sales. Get these sales tips: How to be mentally present as a salesperson How to keep your clients mentally present Changing habits to improve sales Tips for reacting to rejections This podcast is also a recorded live event you are welcome to view ... »
Mediocrity, in many ways, has become the new norm in business as we’ve lowered standards, and been overcome by a more casual culture. These tendencies, however, can be detrimental to success. Sticking with the status quo only serves to limit salespeople and their potential. Lisa Copeland, interviewed by John Golden, discusses crushing mediocrity to succeed ... »
Most people call the place that produces revenue “the sales department”, but if you really think about it, selling is the activity that gets you to a result. For that reason Shawn set out to develop not just sales departments, but selling organizations. Host John Golden sits down with Shawn Karol Sandy to discuss the ... »
Podcast interview with Harry Kraemer, Jr. who is a professor of management and strategy at Northwestern University’s Kellogg School of Management, where he teaches in the MBA and the Executive MBA programs. He is an executive partner with Madison Dearborn Partners (MDP) which is one of the largest private equity firms in the United States. ... »
Most people who dislike red wine have never actually tasted it properly. Michael Fors, founder of Liquid Jazz, explains how a simple walk along the Gloucester shoreline changed everything he knew about wine aeration. Watching water cascade over rocks, Fors realized wine needs the same natural movement to reveal its best qualities. His patented decanter ... »
Stuck at $5 million in revenue? You’re not alone. Strategic advisor Alexis Sikorsky reveals why growth stalls at this critical threshold—and how to break through. The culprit? Founder exhaustion that goes beyond burnout. Most CEOs remain entangled in daily operations, confusing urgent tasks with important ones. The fix starts with ruthlessly delegating everything that doesn’t ... »
Building high-performance sales teams starts with better hiring decisions. Walter Crosby’s framework challenges conventional recruitment wisdom and delivers results. First, craft honest job descriptions that attract A-players and repel everyone else. Think Navy SEALs recruitment—transparency filters out mismatched candidates before they waste your time. During interviews, challenge candidates thoughtfully. Ask about failed deals, their sales ... »
Forget the doomsday predictions about AI stealing jobs. Daniel Hindi, CEO of Noem AI, shared a radically different vision on the Sales POP! podcast: AI should eliminate the work nobody wants to do in the first place. When AI chatbots handle 80-90% of routine support tickets—password resets, basic billing questions—human agents finally escape the repetitive ... »
Adam Rosen has been crushing cold email since 2014. As founder of EOC Works, he’s seen every trend, trick, and catastrophic mistake. His biggest revelation? Most companies sabotage themselves before hitting send. The culprit: using your primary domain for cold outreach. One spam flag can sink customer emails, vendor communications, and even internal messages. Rosen’s ... »
Small business equipment financing operates with minimal regulation, creating opportunities for exploitation. Understanding common scams helps entrepreneurs secure legitimate funding while avoiding costly mistakes. The “approval trap” involves fake pre-approvals with unrealistic rates. Companies collect upfront payments—first month, last month, documentation fees—before shopping your deal to actual lenders. Hidden contract language makes these fees non-refundable ... »
