About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level. This podcast is also ... »
In this next podcast interview on SalesPOP!, we are interviewing Chester Elton, who is one of today’s most influential voices in workplace trends and has spent two decades helping clients engage their employees to execute on strategy, vision, and values. Chester Elton provides real solutions to leaders looking to manage change, drive innovation, and lead ... »
“While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society’s greatest successes, but even more of its failures. Though the root cause is by no means malicious, we have begun to reward speed over ... »
John Golden talks to the “Godfather of CRM” about his new book “The Commonwealth of Interest – this wide-ranging discussion is a “must-listen-to” podcast for those wanting to learn more about where customer engagement is headed. Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports ... »
When Barbara Weaver Smith talks about whale hunting, she’s talking about hunting for those big customers and big deals. It requires a skill set all to itself, with a coordinated, trained team—much like the Inuit people in the ancient practice of actual whale hunting. Listen to Barbara and host John Golden as they discuss how ... »
As things shift to more digital platforms, so too has the sales world. Salespeople are exploring traditional selling versus digital selling, and how to adapt to a more technological world. Digital sales expert Mario Martinez talks traditional versus digital selling in this video interview, hosted by John Golden. This podcast is also a recorded live ... »
John Golden interviewed Professor Fredmund Malik who is an Austrian economist with a focus on management science and the founder and chairman of a management consultancy (Malik Management) in St. Gallen. Malik applies systems theory and cybernetics to analyze and design management systems. Today we will talk about the following points: • What is the ... »
In our next podcast on SalesPOP!, we are interviewing Chris Widener, who is an American author and motivational speaker. Widener has written several books on motivation and business. He is named one of the top 50 speakers in the world and he is also a part of Inc. Magazine’s Top 100 Leadership Speakers. Today we ... »
Don’t mistake high income for financial freedom. That’s the hard-earned lesson from CPA and tech strategist Catrina Craft. After losing 80% of her income overnight, Catrina realized that true wealth isn’t about how much you earn, but how much you strategically protect. In this powerful episode, we break down the critical tax strategies and structural ... »
You want to scale revenue, but you’re constantly hiring to keep up with demand. That’s the symptom of a broken sales process. Based on insights from process expert Nesanel Moeller, the age of “heroic” one-off sales efforts is officially over. Today, mastering sales process optimization is your key to achieving scalable, AI-ready growth. First, Get ... »
In the high-stakes world of entrepreneurship, decision-making is everything. But what if the analytical rules that served you yesterday are holding you back today? Former professional chess player and serial entrepreneur Kalin Karakehayov reveals that the key to scaling is mastering the shift from a closed-system mindset (like chess, with defined rules and calculable outcomes) ... »
Are you a self-employed professional finally ready to build absolute financial security? We recently spoke with Chartered Financial Adviser Lisa Conway Hughes, and her message is clear: the path to freedom starts with financial discipline. Here are the three non-negotiable foundations for sustainable small business money management. 1. Build the Financial Firewall (Immediately!): The single ... »
What if the secret to exceptional leadership isn’t working harder, but focusing smarter? In this powerful episode of Expert Inside Interview, host John Golden sits down with leadership expert Will Watrous to uncover the game-changing strategies that separate high-performing leaders from the rest. Watrous shares his compelling “laser versus sunlight” analogy that will completely transform ... »
Strategic sales advisor Tamara Jackson joins John Golden to share game-changing insights about integrating artificial intelligence into sales processes without sacrificing human connection. What You’ll Learn: Jackson, founder of Lead Reviver, reveals why most AI implementations fail: companies expect instant results without proper system training. “Context is everything,” she explains, emphasizing that AI needs comprehensive ... »
