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🎧 Using Content To Influence
Podcast Marketing / PodCast / Nov 15, 2019 / Posted by John Hall / 2283

🎧 Using Content To Influence

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Content marketing has hit the ground running in recent years, with more salespeople and sales organizations producing digital content and written media. It has the potential to be a very successful marketing strategy if done correctly. John Hall, interviewed by John Golden, discusses the influence of content marketing, how to break through the noise, creating IDEA content, and explains why distribution is so crucial.

This podcast is also a recorded live event you are welcome to view here: Using Content Marketing to Influence Prospects and Customers

iTunes Podcast 

About Author

John is co-founder and CEO of Influence & Co., one of the largest providers of high-quality expert content to the world’s top publications, Ranked No. 72 on Forbes’ “Most Promising Companies in America” list and named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations.

Author's Publications on Amazon

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do…
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