Sales processes and sales strategies are important parts of selling. A sales process follows from sales strategy. A successful operation does not just come about naturally; it is something that requires planning and intense consideration from both customers and companies. And yet, many companies don’t put sufficient work into creating their strategies, leaving their processes weak and unsuccessful. John Flannery, interviewed by John Golden, discusses how to create a solid sales strategy and successful sales process.
This podcast is also a recorded live event you are welcome to view here: Sales Process