Growth marketing is a new way of structuring the marketing team and holding them accountable to increase revenue and company growth. The idea involves the alignment of sales and marketing, as well as coaching and strategizing for higher management. Sujan Patel, interviewed by John Golden, explains growth marketing, how to examine the current playing field, ... »
John Golden podcast interview with Antonio Nieto-Rodriguez who is the global champion of project management and has transformed project management into one of the central issues on every CEO’s 2030 agenda. He is the creator of concepts such as the Hierarchy of Purpose featured by Harvard Business Review, or the Project Revolution. Today we will ... »
John Golden interviewed Professor Fredmund Malik who is an Austrian economist with a focus on management science and the founder and chairman of a management consultancy (Malik Management) in St. Gallen. Malik applies systems theory and cybernetics to analyze and design management systems. Today we will talk about the following points: • What is the ... »
About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level. This podcast is also ... »
In this next podcast interview on SalesPOP!, we are interviewing Chester Elton, who is one of today’s most influential voices in workplace trends and has spent two decades helping clients engage their employees to execute on strategy, vision, and values. Chester Elton provides real solutions to leaders looking to manage change, drive innovation, and lead ... »
“While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society’s greatest successes, but even more of its failures. Though the root cause is by no means malicious, we have begun to reward speed over ... »
John Golden talks to the “Godfather of CRM” about his new book “The Commonwealth of Interest – this wide-ranging discussion is a “must-listen-to” podcast for those wanting to learn more about where customer engagement is headed. Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports ... »
When Barbara Weaver Smith talks about whale hunting, she’s talking about hunting for those big customers and big deals. It requires a skill set all to itself, with a coordinated, trained team—much like the Inuit people in the ancient practice of actual whale hunting. Listen to Barbara and host John Golden as they discuss how ... »
The game of search has changed. With the rise of AI answer engines, the old rules of SEO are being rewritten. In this can’t-miss episode, host John Golden sits down with John Mest, co-founder of Chat Rank, to reveal how brands can stay visible and relevant. They discuss the critical shift from traditional link-building to ... »
Tired of generic sales advice? In a recent eye-opening episode, John Golden and the famously direct Benjamin Dennehy revealed why most salespeople fall short – and what you can do about it. Dennehy, known as the “UK’s Most Hated Sales Trainer,” doesn’t pull punches, urging you to look into the “ugly mirror” of your own ... »
Ever wonder what it takes to lead and succeed in high-stakes environments? In a recent episode of a podcast, former Royal Australian Air Force fighter pilot and Afterburner CEO, Boo, shares his unparalleled strategies for leadership, performance, and organizational success. This isn’t just about business; it’s about reprogramming your approach for the AI-driven future. Boo’s ... »
The digital marketing landscape is constantly shifting, presenting both challenges and exciting opportunities. In a recent Expert Insight Interview, Kim, CEO of Always On Digital, shared invaluable perspectives on how businesses can not only keep up but truly excel. Her insights are essential for anyone looking to future-proof their digital strategy. One significant area of ... »
Leadership isn’t about control; it’s about creating an environment where your team thrives and reaches its full potential. In this essential read, we delve into Darryl Black‘s “Ordered Chaos” framework, a proven method for overcoming micromanagement and fostering a culture of autonomy. Uncover the “Promotion Paradox” that often leads to ineffective leadership and the critical ... »
Think you’re not ready to be a coach? You’re not alone. Many experienced professionals with deep expertise feel held back by impostor syndrome or a lack of business know-how. In a recent podcast episode, success coach Mitch Matthews shared a robust framework for building a thriving coaching practice—without giving up your current career. This is ... »
