Podcast Sales and Marketing / PodCast / Oct 20, 2019 / Posted by Patrick Renvoise / 2441

🎧 Neuromarketing and Sales

About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level.

This podcast is also a recorded live event you are welcome to view here: Neuromarketing and Sales

iTunes Podcast

About Author

Patrick Renvoise

Patrick, a French-born nerd quickly became an expert in complex sales. He headed Global Business Development efforts first at Silicon Graphics then as Executive Director of Business Development at LinuxCare. In the course of closing over $3B of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, he met with some of the smartest people on earth and he became fascinated by the human mind

Author's Publications on Amazon

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

by Patrick Renvoise

The Persuasion Code Capture, convince, and close scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing…

Buy on Amazon

Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

by Patrick Renvoise

Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.