Often, a company buys from a salesperson because that salesperson had a great pitch. It is not always because the product is better than others on the market. “You could have a great offering, but if you don’t know how to sell it and pitch it, it doesn’t matter what your offering is,” says Justin ... »
One of the fundamental sales steps that is often missed by organizations is collaborative strategic sales planning. It’s all about engaging your sales team to come up with the key activities required to grow your business. Host John Golden sits down with Joe Micallef to discuss the necessary elements of the collaborative strategic sales planning ... »
Podcast with host John Golden and guest Annie Meehan who is an inspirational Keynote Speaker, an award-winning author & Certified Coach. After 9 years climbing the ladder in corporate America, she became a serial entrepreneur – starting a speaking business, leading an AdvoCare Supplement team, writing one book and then another. She has just written ... »
Veteran sales consultant and co-author of The Salesperson’s Secret Code, Ian Mills has been selling for about 38 years. He’s worked for some big multinational companies, and for the last 20 years has run a company called Transform Performance International. He has advised many global organizations on how they could improve their performance: how could ... »
Host John Golden sits down with David Hoffeld to discuss his book “The Science of Selling”. David offers some really important insights around buying psychology and how sellers can adapt to how buyers like to buy. This podcast is also a recorded live event you are welcome to view here: The Science Behind Selling with ... »
Intergenerational similarities and differences are more highlighted now than ever, especially in sales. In many workplaces, there is a diverse group of individuals that need to find a way to work together, despite diversity issues like generation and generational stereotypes, gender, race, etc. When going back to basics, all humans want to be treated well. ... »
You might find that prospects are not going to change their position unless they have a sense of urgency. The incumbency position is very strong, and may even consist of continuing to do nothing. Sometimes we’re not trying to take the business away from a competitor–we’re just trying to get someone to start a new ... »
In this podcast host John Golden interviews Andrew an International Lecturer and Consultant specializing in Sales Management and Sales Process Optimization. He helps companies define, measure, analyze, improve, and control their sales processes. Helps clients segment their entire sales process into four phases and apply techniques from Lean, Six-Sigma, Theory of Constraints and TRIZ. He ... »
In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially ... »
In this episode, sales expert and author Saad Saad shares key tips on how to negotiate smarter from the very first sales call. Host John Golden talks with Saad about using empathy and assertiveness, building client trust, and preparing to win more deals. You’ll learn why every sales interaction is a negotiation, how to avoid ... »
In this episode, Tony Morando talks with host John Golden about how to grow and lead high-performing sales teams. Tony shares lessons from his 19 years in sales, including why coaching is key, how to build team trust, and why standard processes boost results. He also talks about hiring people with the right attitude, adapting ... »
William Milliken joins us to share how he went from digital marketing to building a thriving dog waste removal company—Swoop Scoop. After seeing how poorly other services operated, William stepped in with smart branding, online tools, great customer service, and strong hiring practices. He explains how Facebook ads, vehicle wraps, and a strong online presence ... »
In this inspiring interview, bestselling author and coach Sara Connell joins John Golden to share how she helps people write books that grow their business. Sara breaks down her 3-part writing method—Story, Situation, and Solution—and shows how to turn ideas into a clear message. She also explains how a book can be a powerful tool ... »
In this episode, John Golden talks with franchise expert John Ostenson about non-food franchising. They explore the best industries outside fast food—like home services, pet care, and health—and how people with no industry experience can succeed. Learn about funding options, support systems, and what it takes to be a great franchise owner. Visit us on Apple ... »
