Growth marketing is a new way of structuring the marketing team and holding them accountable to increase revenue and company growth. The idea involves the alignment of sales and marketing, as well as coaching and strategizing for higher management. Sujan Patel, interviewed by John Golden, explains growth marketing, how to examine the current playing field, ... »
John Golden podcast interview with Antonio Nieto-Rodriguez who is the global champion of project management and has transformed project management into one of the central issues on every CEO’s 2030 agenda. He is the creator of concepts such as the Hierarchy of Purpose featured by Harvard Business Review, or the Project Revolution. Today we will ... »
John Golden interviewed Professor Fredmund Malik who is an Austrian economist with a focus on management science and the founder and chairman of a management consultancy (Malik Management) in St. Gallen. Malik applies systems theory and cybernetics to analyze and design management systems. Today we will talk about the following points: • What is the ... »
About 17 years ago, a new branch of marketing called neuromarketing hit the sales world. It was an exciting idea that promised to change the foundation of marketing. Interviewed by John Golden, Patrick Renvoise discusses the impact that neuromarketing has made, and how it can be taken to the next level. This podcast is also ... »
In this next podcast interview on SalesPOP!, we are interviewing Chester Elton, who is one of today’s most influential voices in workplace trends and has spent two decades helping clients engage their employees to execute on strategy, vision, and values. Chester Elton provides real solutions to leaders looking to manage change, drive innovation, and lead ... »
“While it may not occur to us on a daily basis, there is a widespread cultural tendency toward quick decisions and quick action. This pattern has resulted in many of society’s greatest successes, but even more of its failures. Though the root cause is by no means malicious, we have begun to reward speed over ... »
John Golden talks to the “Godfather of CRM” about his new book “The Commonwealth of Interest – this wide-ranging discussion is a “must-listen-to” podcast for those wanting to learn more about where customer engagement is headed. Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports ... »
When Barbara Weaver Smith talks about whale hunting, she’s talking about hunting for those big customers and big deals. It requires a skill set all to itself, with a coordinated, trained team—much like the Inuit people in the ancient practice of actual whale hunting. Listen to Barbara and host John Golden as they discuss how ... »
In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending ... »
In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for ... »
In a recent podcast episode, John Golden engages with Peter Murphy Lewis, founder of Strategic WKYC and a fractional CMO, to discuss strategies for CEOs to form genuine, service-oriented relationships over purely transactional ones. Topics include overcoming negative CRM perceptions, harnessing happy customers as advocates, and building authenticity in connections. Listeners gain actionable advice, such ... »
What can bees teach us about focus? In this episode, seasoned speaker and author Jones Loflin shares insights from his latest book ‘Focused as a Bee.’ Drawing from his beekeeping experience since 2019, Loflin reveals six strategies for maintaining focus in our distraction-filled world. Learn how bees’ single-tasking approach and clear role dedication can transform ... »
In this episode of Expert Insight Interview, John Golden chats with Mitch Russo, a seasoned coach, author, and CEO, about the transformative role of AI in coaching businesses. Mitch shares how AI has revolutionized his approach to content creation, client engagement, and business growth. Key Highlights: 📈 Using AI for content creation and course development ... »
Breaking Sales Myths with Todd Schuchart In this episode, John Golden sits down with Todd Schuchart, a life insurance sales expert and lead generation strategist, to challenge traditional sales stereotypes. Todd, the force behind Razor Ridge Leads, believes that anyone can sell—regardless of personality type. 🔹 Key Takeaways: ✔️ Authenticity Wins – Ditch the scripts ... »
