Sales POP - Purveyors of Propserity
🎧 Using Conversational Insights to Improve Sales
Podcast Sales Performance / PodCast / May 4, 2020 / Posted by Steve Richard / 1705

🎧 Using Conversational Insights to Improve Sales


Think about the number of performance metrics and data that you have access to at any given moment. For salespeople, sales managers, sales leaders, and other business people, there is an enormous amount of metric; so much so that CRM systems and other organizational software are prioritized as one of the most important things that you can do for your business. But there is one very important thing that we’re not collecting data on the conversation. In sales, the conversation has always been this black box where no one really knows what is going on. But now, with the advances of speech to text and AI technologies, we can analyze one of the most important pieces of selling. These insights can help to close the performance gap if we use the insights to change behavior through training and coaching. Steve Richard, podcast interviewed by John Golden, discusses how to use conversational insights to improve sales.

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About Author

My mission and life's work is to help sales professionals become wildly successful. I believe that the quality of sales conversations matters, yet the profession of sales largely misses the mark on teaching sales reps how to have great conversations. After 10 years as a sales trainer I learned that the only way to achieve my mission was through the use of technology to help more sales professionals worldwide


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