Podcast

Have you ever thought about supercharging your sales by using sponsorship? Sponsorship is one of the oldest and very effective automatic sales tools, but many newer businesses consider it unattainable due to its connections with big global events such as Olympics, Formula 1, or NFL. In this Expert Insight Interview, John Golden talks with Ken ... »

Amazon has been blooming for a decade yet given the world situation we are in today, it became even more popular and attracted more brands that are now transacting through Amazon. It started off as a simple product search platform and gradually became a complex instrument for generating sales that not everyone can use successfully ... »

For years, we have been taught that we need to swim fast if we don’t want to get eaten by big fish. Quick reactions were encouraged and stimulated in business literature and courses yet not everyone was made aware of how stressful and unfavorable it can get in emergency times and extraordinary situations. Alien environments ... »

Do you want to go back to normal? Well, think twice, because normal may be gone. Performance-wise, if we actually start getting back to normal that would simply be a regression. A lot of things that can be done in the same way as before the crisis, they could actually be done more poorly after ... »

Is having a structured sales team in the digital marketing world really a must? Sales in digital marketing have constant challenges. The more you deliver as a marketing agency the more you understand the sales aspects and its specifications. Carolyn Lowe discusses structure and processes in sales concerning digital marketing agencies in this podcast expert ... »

When we think about inside sales or telesales, we immediately think about talking and often forget how listening is just as important factor in successful communication of any kind. In today’s podcast interview hosted by John Golden, the inside sales expert and founder of upyourtelesales.com, Lynn Hidy, talks about the skill of listening and how ... »

In today’s world, we’re always looking for the next easy way out. Shortcut culture has invaded, and not always for the better. Automation has become a great tool in many regards, and technology has definitely been a huge factor and great resource in the sales world, but it can’t compensate for the human to human ... »

The world is now in more chaos than complexity. There will be growth that eventually comes from this, but coaches and salespeople need to focus on relationships with people and let them know that they matter and that they care about them. John Golden is hosting the podcast interview with Bill Eckstrom, the president and ... »