Have you ever been very excited about a product or service based on the advertising you’ve seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. ... »
Many people don’t understand the power of YouTube, and there are sales and business people out there who are not taking advantage of this platform. YouTube is the second largest search engine, and it’s used by people who want to buy your product or service every single day. A study done by Google found that ... »
The nature of leadership has changed extensively over the last few years, and many things have had to change and adapt in order to keep up with these changes. Twenty or thirty years ago, there was a notion that in order to be a leader, you had to have direct reports and be a part ... »
Constant and dramatic changes are becoming a regular thing in the business world, and many people don’t know how to respond or cope with this kind of chaos. It causes a lot of stress when you think about how the chaos continues to grow exponentially. Just coping with things isn’t a long term strategy, though. ... »
Jump on board! Steve Hall, podcast interview hosted by John Golden, as they discuss how to navigate the “C”! The C-suite, that is! Selling at the C-level can mean something very different depending on what you sell, who you sell to, the value of your product or service, and many other things. Learning the nuances ... »
The natural human condition is quite negative, and it takes a lot of work and discipline to reshape the way we think of ourselves, others, and the world. Influence and charisma is largely based on positivity, and communicating a positive message about yourself and your values to others. Mary Gardner is a nationally recognized public ... »
Employees who enjoy and thrive in their workplace culture are happier, more productive, generate more revenue, become better leaders, and are ultimately better employees. So how do you create a “best place to work” culture, and cultivate this happiness for the people who work under you? Deb Boelkes, interviewed by John Golden, answers this question. ... »
Many salespeople aim to be strategic in their endeavors, but it’s unlikely that anyone has ever considered strategic humor as a method of growing sales. Karen Buxman is an expert on strategic humor, and how to create peak performance through the art of science and applied humor in sales. She explains this concept, and how ... »
The Introvert’s Edge with Matthew Pollard The age-old sales myth insists that you need the energy and flash of an extrovert to succeed. Bestselling author and renowned sales strategist, Matthew Pollard, is here to prove that theory is entirely obsolete. According to Pollard, your introverted nature is not a limitation—it’s an elite advantage when channeled ... »
Are you wasting time chasing billion-dollar funds that will never write a check your size? A critical mistake in startup fundraising strategy is targeting the wrong investors. The key to successful funding lies in aligning your capital needs with the investor’s fund size and expertise. In this actionable segment, industry veteran Jeffrey Fidelman peels back the ... »
What happens to your business when a health crisis demands your attention? For founders and key decision-makers, maintaining business momentum while undergoing treatment requires an authentic approach to leadership. Our guest, Deb Krier, a cancer advocate and entrepreneur, knows this reality intimately. She emphasizes that weathering a personal storm requires strategic shifts in how you ... »
Don’t mistake high income for financial freedom. That’s the hard-earned lesson from CPA and tech strategist Catrina Craft. After losing 80% of her income overnight, Catrina realized that true wealth isn’t about how much you earn, but how much you strategically protect. In this powerful episode, we break down the critical tax strategies and structural ... »
You want to scale revenue, but you’re constantly hiring to keep up with demand. That’s the symptom of a broken sales process. Based on insights from process expert Nesanel Moeller, the age of “heroic” one-off sales efforts is officially over. Today, mastering sales process optimization is your key to achieving scalable, AI-ready growth. First, Get ... »
In the high-stakes world of entrepreneurship, decision-making is everything. But what if the analytical rules that served you yesterday are holding you back today? Former professional chess player and serial entrepreneur Kalin Karakehayov reveals that the key to scaling is mastering the shift from a closed-system mindset (like chess, with defined rules and calculable outcomes) ... »
