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🎧 The Future of Mobile Commerce: The Powerful Sales Channel
Podcast Sales Performance / PodCast / Nov 21, 2023 / Posted by Campbell Paton / 22

🎧 The Future of Mobile Commerce: The Powerful Sales Channel

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Campbell Paton, CEO of Store Lab, discuss the future of mobile commerce. Push notifications, a better user experience, and higher retention rates are the factors that they believe will cause app commerce to surpass e-commerce. They also discuss the importance of human connection in app usage, the role of storytelling and authenticity in e-commerce, and the impact of AI on the app industry. The conversation concludes with Paton expressing gratitude towards Golden for his contribution, highlighting the collaborative nature of their discussion.

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About Author

Campbell Paton is an experienced entrepreneur and marketing expert who has established himself as a leader in the world of mobile technology and app commerce. As the Co-Founder and CEO of StoreLab, Campbell is passionate about empowering brands to unlock the full potential of mobile marketing, with a focus on push notifications and customizable mobile applications. With a background in social media marketing and a wealth of experience working with Fortune 500 companies, Campbell has a deep understanding of what it takes to succeed in today's competitive business landscape. He is a natural communicator and is always keen to share his insights with others, making him a perfect fit for podcasts targeted at founders, CEOs, marketing directors, and e-commerce managers.

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