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🎧 The Future of Mobile Commerce: The Powerful Sales Channel
Podcast Sales Performance / PodCast / Nov 21, 2023 / Posted by Campbell Paton / 42

🎧 The Future of Mobile Commerce: The Powerful Sales Channel


In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Campbell Paton, CEO of Store Lab, discuss the future of mobile commerce. Push notifications, a better user experience, and higher retention rates are the factors that they believe will cause app commerce to surpass e-commerce. They also discuss the importance of human connection in app usage, the role of storytelling and authenticity in e-commerce, and the impact of AI on the app industry. The conversation concludes with Paton expressing gratitude towards Golden for his contribution, highlighting the collaborative nature of their discussion.

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About Author

Campbell Paton is an experienced entrepreneur and marketing expert who has established himself as a leader in the world of mobile technology and app commerce. As the Co-Founder and CEO of StoreLab, Campbell is passionate about empowering brands to unlock the full potential of mobile marketing, with a focus on push notifications and customizable mobile applications. With a background in social media marketing and a wealth of experience working with Fortune 500 companies, Campbell has a deep understanding of what it takes to succeed in today's competitive business landscape. He is a natural communicator and is always keen to share his insights with others, making him a perfect fit for podcasts targeted at founders, CEOs, marketing directors, and e-commerce managers.


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