Sales POP - Purveyors of Propserity
🎧  Taking Advantage of Non-Sales Moments to Drive Growth
Podcast Sales and Marketing / PodCast / Nov 23, 2021 / Posted by Ben Worthen / 1062

🎧 Taking Advantage of Non-Sales Moments to Drive Growth


Our customers and prospects are just people with needs that don’t necessarily align with your product. Treat them as such. In this Expert Insight Interview, we welcome Ben Worthen, CEO of Message Lab.

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About Author

Ben is CEO of Message Lab. He has spent the last several years combining journalism, data and design to help organizations create content that resonates with real people. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.


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