Blog / Dec 3, 2020
Contributors

Roy Osing
Roy Osing is a former President and CMO with over 33 years of leadership experience covering business strategy, marketing, sales, customer service and more. He is a blogger, content marketer, educator, coach, adviser and the author of the Be Different or Be Dead blog site.
Author's Publications on Amazon
by Roy Osing
Leaders require context for what they do and how they spend their time. A philosophy that guides their behavior and the things they treat as a priority. Without context, leaders tend not to lead. They flit. They simply follow their nose and spend their time…
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by Roy Osing
It's getting tougher to develop a winning formula in today's business world. Competition is fierce. Customers are demanding, fickle and unpredictable and employees are looking for insightful and caring leadership. In response, extreme energy in most organizations is spent on trying to develop the "perfect"…
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by Roy Osing
Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk.
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by Roy Osing
The challenge facing a leader in today's highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In. Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive and Remarkable to their Fans fade away…
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by Roy Osing
Selected by Soundview Executive Book Summaries as one of the top business books in the USA. The Challenge for any Business Leader is to harness the energy from all parts of their organization to work in unison to win in their market. In practical and…
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by Roy Osing
Want to take your career to another level? Achieve greater success in a world where the competition for a fast track route to success is fierce? Roy Osing’s 30+ years in business taught him one simple truth: if you are not DiFFERENT, if you are…
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Author’s Articles Blog / Off The Cuff
Blog / Nov 8, 2020
6 Things Some Salespeople Do To Enrage Me
Blog / Oct 22, 2020
Why Losing a Sale is Absolutely Necessary
Blog / Sep 3, 2020
Two Simple Things Successful Sales Leaders Do
Blog / Aug 7, 2020
How To Get Sales To Really Not Sell Anything
Blog / Jul 15, 2020
A Résumé Without These 5 Important Things Is Useless
Blog / May 23, 2020
This Is What Bonding With Salespeople Looks Like
Blog / Apr 18, 2020
This is what happens if you’re not a buyer
Blog / Mar 14, 2020
This is What Happens When Sales Sets Prices
Blog / Jan 4, 2020
This is What a Successful Sales Culture Looks Like
Blog / Dec 6, 2019
6 Easy Ways to Spot Toxic Customer Service
Blog / Nov 16, 2019
This is What a High Performance Sales Culture Looks Like
Author’s Media TV / Podcast
Author’s Snapshots Infographics / Slideshows
Infographics / Dec 13, 2016
10 “Get Dirty” Rules for Sales Success

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