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TV Sales Pro Advice / Sales Management / Nov 22, 2016 / Posted by Roy Osing / 1951 

Roy Osing about the Most Important Question in Sales

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“Why should I buy from you as opposed to everybody else?” Business consultant, educator and personal coach Roy Osing takes on this killer question in sales.

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About Author

Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service. He is a blogger, content marketer, educator, coach, adviser and the author of Be Different or Be Dead

Author's Publications on Amazon

A Weekly Calendar for Leaders: Be Different or be Dead Cover

A Weekly Calendar for Leaders: Be Different or be Dead

by Roy Osing
Leaders require context for what they do and how they spend their time. A philosophy that guides their behavior and the things they treat as a priority. Without context, leaders tend not to lead. They flit. They simply follow their nose and spend their time…
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Be Different or Be Dead: Execute First; Plan Second Cover

Be Different or Be Dead: Execute First; Plan Second

by Roy Osing
It's getting tougher to develop a winning formula in today's business world. Competition is fierce. Customers are demanding, fickle and unpredictable and employees are looking for insightful and caring leadership. In response, extreme energy in most organizations is spent on trying to develop the "perfect"…
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Be Different or Be Dead: Marketing in The Storm Cover

Be Different or Be Dead: Marketing in The Storm

by Roy Osing
Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk.
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Be Different Or Be Dead: Six Acts Of Leadership Cover

Be Different Or Be Dead: Six Acts Of Leadership

by Roy Osing
The challenge facing a leader in today's highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In. Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive and Remarkable to their Fans fade away…
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Be Different or Be Dead: Your Business Survival Guide Cover

Be Different or Be Dead: Your Business Survival Guide

by Roy Osing
Selected by Soundview Executive Book Summaries as one of the top business books in the USA. The Challenge for any Business Leader is to harness the energy from all parts of their organization to work in unison to win in their market. In practical and…
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Be Different You! – How to Stand-Out and Power-Up Your Career Cover

Be Different You! – How to Stand-Out and Power-Up Your Career

by Roy Osing
Want to take your career to another level? Achieve greater success in a world where the competition for a fast track route to success is fierce? Roy Osing’s 30+ years in business taught him one simple truth: if you are not DiFFERENT, if you are…
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