Beth Mazza and Victoria Sivrais, Co-Founders, Female Mavericks & Co-Authors of Entrepreneur Like a Mother
| Episode Type | Expert Insight Interview |
| Guest | Beth Mazza and Victoria Sivrais, Co-Founders, Female Mavericks; Co-Authors, Entrepreneur Like a Mother (Wiley) |
| Guest Website | femalemavericks.com |
| Listen | View on Sales POP! Podcast Page |
Key Takeaways
- Beth Mazza and Victoria Sivrais of Female Mavericks bootstrapped two professional services firms to multimillion-dollar exits without venture capital.
- Female Mavericks’ Mommy Mayhem Matrix asks founders to set personal and financial non-negotiables before they choose a business model.
- Victoria Sivrais warns that sales do not equal profit; a founder who has never taken a salary is not yet making money.
- Beth Mazza estimates 80% of running their business was selling, and being open about motherhood won more clients than it lost.
Episode Overview
How do you build a 7-figure business as a mom without venture capital? Beth Mazza and Victoria Sivrais of Female Mavericks answer with two bootstrapped exits and nine kids between them. In this Expert Insight Interview, the co-authors of Entrepreneur Like a Mother reject the myth of balance and lay out the matrix, numbers, and network behind their exits.Key Insights
1. How do you build a 7-figure business as a mom without venture capital?
Beth Mazza and Victoria Sivrais built and exited two professional services firms advising S&P 500 leaders by bootstrapping, not venture capital, and Female Mavericks now aims to help 10,000 women build 7-figure businesses. Their book, Entrepreneur Like a Mother (Wiley, September 22), turns that experience into a road map for women without a “unicorn” partner to challenge and support them.2. What is the Mommy Mayhem Matrix?
The Mommy Mayhem Matrix is a Female Mavericks worksheet every woman should complete before she launches a business. Beth Mazza explains that it charts the money you want to make and the business you can build against the mayhem in your own life. Victoria Sivrais’s non-negotiable was the 4:45 train home to her kids, even if work resumed at 3 a.m. Mazza suggests thirty days of thinking.3. Why does sales not equal profit for a new business?
Victoria Sivrais says founders confuse sales with making money when profit is what pays them; many report seven figures in sales yet have never taken a salary. Beth Mazza adds that collections matter as much as sales: during COVID, Fortune 1,000 clients moved the firm from thirty-day to ninety-day payment terms, so the partners tightened their contract clauses.4. What is a kitchen cabinet, and how do busy founders build one?
A kitchen cabinet is Female Mavericks’ “power move number two”: a network of champions, connectors, and compensators built for a parent who cannot spend two hours at a networking event after 5:30. Victoria Sivrais found hers in her neighborhood, among moms in HR, accounting, finance, and legal, plus stay-at-home moms happy to make introductions. Start by mapping the skills you lack.5. Why is motherhood a competitive advantage in sales?
Beth Mazza believes she and Victoria Sivrais won more clients than they lost because they talked openly about their kids instead of wearing the black power suit; men with daughters became massive supporters. The partners estimate 80% of running their business was selling, and Sivrais links a mother’s multitasking directly to a founder’s ability to pivot fast.Quotes
“The ability to multitask as mothers directly correlates to your ability to pivot when you need to pivot and dodge and weave when you need to dodge and weave.” — Victoria Sivrais, Co-Founder, Female Mavericks
“We think 80% of the time running our business was selling.” — Beth Mazza, Co-Founder, Female Mavericks
“They think sales equals making money. And they forget that it’s actually profit that is making money.” — Victoria Sivrais, Co-Founder, Female Mavericks
“I think that Victoria and I got more clients than we lost because we played the mom female card.” — Beth Mazza, Co-Founder, Female Mavericks
Building a 7-Figure Business as a Mom: Key Statistics from Female Mavericks
| Statistic | Detail | Source |
|---|---|---|
| 2 firms exited | Professional services firms advising S&P 500 leaders, bootstrapped without venture capital | Sales POP! interview, 2026 |
| 80% | Share of time running the business spent selling: clients, projects, employees, candidates | Beth Mazza, Sales POP! interview, 2026 |
| 10,000 women | Female Mavericks’ mission: help 10,000 women build 7-figure businesses | Sales POP! interview, 2026 |
| 30 to 90 days | Payment-term stretch by Fortune 1,000 clients during COVID, before the firm tightened its contracts | Beth Mazza, Sales POP! interview, 2026 |
| Month 9 | Example of when a new business may first deliver the cash a founder needs | Beth Mazza, Sales POP! interview, 2026 |
| September 22 | Entrepreneur Like a Mother (Wiley) release date; presale bundle includes the course | Beth Mazza, Sales POP! interview, 2026 |
Frequently Asked Questions
What is the book Entrepreneur Like a Mother about?
Entrepreneur Like a Mother by Beth Mazza and Victoria Sivrais (Wiley, September 22) is part memoir and part road map for women building 7-figure businesses without choosing between ambition and family. It includes worksheets for the Mommy Mayhem Matrix, a financial freedom number, and a revenue spreadsheet.
How much runway do you need to start a business?
Enough to cover the gap before the business pays you. Female Mavericks’ freedom-number worksheet builds runway into the calculation, and Beth Mazza notes it may take until month nine for a new business to deliver the cash a founder needs, so both inputs deserve serious time.
Do you need to attend networking events to grow a business?
No. Victoria Sivrais of Female Mavericks avoided cocktail hours and built her kitchen cabinet from neighborhood moms in HR, accounting, finance, and legal, asking for fifteen minutes and paying favors forward. Identify the skills you lack first, then ask the right questions.
Is motherhood a disadvantage when selling to executives?
No. Beth Mazza says Female Mavericks’ founders won more clients than they lost by being open about their kids, and CEOs and boards asked how they ran a business with so many children. Authenticity earned them a hearing a “brave front” would not.
Related Resources
- Pre-order Entrepreneur Like a Mother with the course bundle, or subscribe to the free Founders Files newsletter
- Sales POP! Podcast: salespop.net/media/podcast/
- Coevera: coevera.com
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