Have you ever felt like you want to be an entrepreneur but not know what you should do to serve and help people the best? In this Expert Insight Interview, Gain Carlo discusses how to become a successful entrepreneur. Gian Carlo is an entrepreneur at Immunotec and an advocate for Imunnocal complementary medicine.
The interview discusses:
- Having the right mindset
- Promoting your product
- Knowing your purpose
Many people are very eager to become entrepreneurs, but they lack coachability. Wanting to become an entrepreneur is great, but you have to be open to learning and coaching. Entrepreneurs who have already been in your situation have knowledge, experience, and ideas to share with you regarding communication with clients and other things essential for success. Accept mentorship on how to speak, think, and act as an entrepreneur.
Another crucial thing is to set the right mindset. By having the scarcity mindset and thinking how there is not enough money, people to buy your products, or how everyone can do things right except you – you are doing a disadvantage to yourself. Instead, embrace the abundant mindset and attract new opportunities. That way, you will stop chasing clients and start building relationships with them for mutual growth.
Mind and body healthcare is a booming industry, which means there is a lot of competition. Thus, you have to find a way to differentiate your product. As human beings, we are emotional, and we need success stories to prove it. However, educating customers with a lot of medical and scientific information is the key to build trust. Furthermore, in selling complementary medicine, it is beneficial to emphasize that complementary medicine does not replace conventional medicine. Instead, complementary medicine supports medical treatments to work better.
Of course, nowadays, it is easy to find so much information about anything on the Internet, including negative reviews. Thus, educating your prospects well is critical. The more information they have about the product to form their own opinion about it, the less impact will the negative review have on their purchasing decision. Also, word of mouth is still a powerful marketing tool because people will always believe their friend’s recommendation more than some stranger’s negative review.
And lastly, being an entrepreneur is a real emotional ride sometimes. There will be rejections, things that go differently than how you have anticipated, unachieved goals, etc. Thus, working on managing your emotions, staying consistent, and getting to know yourself and the purpose of why you are doing what you do is beneficial to help you go through the days when entrepreneurship becomes challenging.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.