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TV Expert Interviews / Sales Management / Jun 12, 2024 / Posted by Tony Perzow / 15

The Art of Persuasion and Influence (video)


As the host of the Expert Insider Interview from Sales Pop Online Sales Magazine and Pipeline CRM, I engage with top minds in business. Recently, I spoke with Tony Perzow, an expert in negotiation, persuasion, and influence, to explore these skills’ impact on our lives.

Understanding Persuasion and Influence

We began with a key question: What are persuasion and influence? Tony described them as a language map for the mind, targeting both subconscious and conscious minds. He stressed the importance of mastering these skills to communicate effectively without manipulation.

Ethical Persuasion: Generosity as Influence

Tony emphasized ethical persuasion, advocating for generosity and giving without expectations. This approach fosters trust and genuine connections.

We explored scarcity and authenticity. Tony argued that true influence comes from being unique and authentic, which benefits mental health and well-being.

Authenticity and Mental Health

Tony shared insights on the brain’s default mode network and living in integrity. Recognizing triggers and patterns in our interactions is crucial for mental health.

We discussed the need for a paradigm shift in business. Embracing change and exploring new perspectives are essential for personal and professional development.

Tony shared a workshop experience highlighting vulnerability and sensitivity. Unity and asking for help create a magnetic quality.

Overcoming Mental Health Stigma

We touched on the stigma surrounding mental health and the need for a compassionate approach to both mental and physical well-being.

Tony shared a story about his son’s behavioral challenges. Compassion and understanding helped his son and showcased the power of love and self-compassion.

Tony aims to revolutionize corporate workshops with dynamic sessions that foster vulnerability and personal growth through breathwork, yoga, and meaningful conversations.

 The Need for Compassion and Vulnerability

Our discussion highlighted the need for compassion, understanding, and vulnerability in all aspects of life. Embracing these principles can lead to profound changes and a more compassionate society.

Reflect on the power of persuasion and influence when wielded with authenticity and compassion. Let’s strive to be more genuine and connected to ourselves and each other.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist, he has conducted over 1500 video interviews of thought leaders for Sales POP! online sales magazine & YouTube Channel and for audio podcast channels where Sales POP! is rated in the top 2% of most popular shows out of 3,320,580 podcasts globally, ranked by Listen Score. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

A former negotiation trainer at the Karrass Organization and Vice President of negotiation training at Strategic Pricing Associates, Tony’s mission as a trainer and author is to help others be insanely successful. He has trained top executives from many of the leading Fortune 500 companies.


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