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TV Expert Interviews / For Sales Pros / Nov 17, 2022 / Posted by Roy Osing /

I Took a Startup To a Billion in Sales (video)

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Be Different Or Be Dead: The Audacious “Unheard of Ways

Roy Osing is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched leadership experience in every aspect of the business. He is a resolute blogger, keen content marketer, dedicated teacher, and mentor to young professionals. And he took one company from an early stage to one billion in annual sales, and he is a multiple author. Today, in this expert insight interview, John and Roy discuss his book “Be Different Or Be Dead: The Audacious “Unheard of Ways” I Took a Startup To a Billion in Sales.”

This Expert Insight Interview Discusses:

The origins of the book
Leadership education is critical.
Four Examples of Audacious Leadership

The Art of Bold Leadership

Do you aspire to be fearless? Do you admire those who can express themselves without fear of repercussions? It’s time to take a step back, assess your primary talents, and work on them in order to attain your full leadership potential. Audacious leaders are willing to collaborate and compromise in order to get the finest results. To accomplish this, they practice humility to facilitate collective success and network expansion.

Audacious leaders can persevere in the face of criticism, complacency, and internal or external influences, emerging wiser and more compassionate.

Principals to Follow

“Be Different”
It is the first principle of audacious leadership because standing out in a way that customers care about is critical to business survival and growth.

“Execute”
The secret to execution is to use a planning process that is intended for implementation rather than one that aims to produce the ideal plan, which doesn’t exist.

“Serve”
The goal of servant leadership is to establish authority over power through interactions with others, whether in a managerial or coworker capacity.

Our Host

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

About Author

Roy Osing is a former president, CMO and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. As President of a major data and internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. He is a resolute blogger, keen content marketer, dedicated teacher and mentor to young professionals. As an accomplished business advisor, he is the author of the no-nonsense book series ‘BE DiFFERENT or be dead.’ He is devoted to inspiring leaders, entrepreneurs and organizations to stand apart from the average boring crowd and achieve their true potential.

Author's Publications on Amazon

Leaders require context for what they do and how they spend their time. A philosophy that guides their behavior and the things they treat as a priority. Without context, leaders tend not to lead. They flit. They simply follow their nose and spend their time…
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It's getting tougher to develop a winning formula in today's business world. Competition is fierce. Customers are demanding, fickle and unpredictable and employees are looking for insightful and caring leadership. In response, extreme energy in most organizations is spent on trying to develop the "perfect"…
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Marketing 101 is in serious trouble. Its effectiveness is extremely limited. If you are practising traditional text book marketing, this book is your wake-up call. You are subjecting your organization to extreme risk.
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The challenge facing a leader in today's highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In. Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive and Remarkable to their Fans fade away…
Buy on Amazon
BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup TO A BILLION IN SALES provides practical and proven ways for organizations and professionals to be unique, stand out from their competition in a compelling, relevant way and achieve staggering success.
Buy on Amazon
Selected by Soundview Executive Book Summaries as one of the top business books in the USA. The Challenge for any Business Leader is to harness the energy from all parts of their organization to work in unison to win in their market. In practical and…
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Want to take your career to another level? Achieve greater success in a world where the competition for a fast track route to success is fierce? Roy Osing’s 30+ years in business taught him one simple truth: if you are not DiFFERENT, if you are…
Buy on Amazon
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