Podcast

In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Coevera interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of ... »

In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback ... »

In this podcast episode, John Golden interviews Ryan Staley about the use of AI in sales and marketing. Ryan shares his experience with AI and how it can be used tactically and from a management perspective to get rid of time-consuming tasks and allow salespeople to focus on more high-value activities. He emphasizes the importance ... »

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Coevera speaks with Mark Meers, the Chief Growth Officer for Leaf Growth Ventures, L.N.C. The episode focuses on the concept of hybrid leadership and the components of a hybrid leader, based on Mark Meers’ research and his bestselling book, “The Purposeful Growth ... »

In this podcast episode, John Golden interviews Justin Moy, a successful real estate professional from Kansas City, about his approach to selling and the importance of investing in oneself to become a better salesperson. They discuss the negative stereotypes of sales and the importance of believing in the product or service being sold. Justin emphasizes ... »

In this podcast episode, Jim Huebner, CEO and founder of Huebner Integrated Marketing, discusses the challenges companies face in staying relevant to their customers. He emphasizes the importance of constantly evaluating customer needs and behaviors, seeking feedback from vendors and employees, and avoiding inauthentic stories. Jim also shares his company’s approach to measuring brand relevance ... »

In this podcast episode, John Golden interviews Jason Wright about mindset and self-improvement. They discuss the difference between growth and fixed mindsets, the challenges of distractions and shortcuts in today’s world, and the importance of looking back on past successes and experiences. Jason shares his experience of transitioning from a fixed mindset to a growth ... »

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Coevera interviews Tracy Crook, a coach, counselor, and mentor who helps women leaders overcome self-bias and limiting beliefs. They discuss the challenges that hold women back from becoming leaders, including self-doubt, fear of success, and the weight of limiting beliefs. Tracy emphasizes ... »