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🎧 Three Pillars of Powerful Brand Stories
PodCast / Feb 16, 2026 / Anique Mautner

Three Pillars of Powerful Brand Stories

Marketing Strategy Director Anique Mautner shared her brand storytelling framework that actually connects with audiences during her appearance on the Expert Inside Interview podcast. Her three-pillar approach is deceptively simple: ensure your message is relevant to real customer needs, distinctive in ways that showcase your unique perspective, and clear enough for anyone to understand. Mautner’s ... »

🎧  Blueprint for Supplement Success in 2026
PodCast / Feb 14, 2026 / John Smiddy

Blueprint for Supplement Success in 2026

The supplement game has changed completely. John Smiddy, who’s launched over 100 products and generated $100M+ in sales, joined Sales POP! host John Golden to break down what’s actually working now. His biggest revelation? AI is transforming how people buy supplements. Consumers are completing entire purchases inside ChatGPT conversations—no Google browsing required. That means your ... »

Rihab Abouzaki on U.S. Advertising for Gulf Brands
PodCast / Feb 12, 2026 / Rihab Abouzaki

Rihab Abouzaki on U.S. Advertising for Gulf Brands

Gulf brands flooding the U.S. market with digital ads are discovering an expensive truth: those dashboard metrics are misleading. Advertising expert Rihab Abouzaki from This and That Communications reveals how bots, proxies, and click farms drain budgets while delivering zero authentic engagement. The solution? Credible channels and verified American partnerships. Streaming TV reaches 117 million ... »

🎧 Discovering Wine’s True Potential
PodCast / Feb 10, 2026 / Michael Fors

Discovering Wine’s True Potential

Most people who dislike red wine have never actually tasted it properly. Michael Fors, founder of Liquid Jazz, explains how a simple walk along the Gloucester shoreline changed everything he knew about wine aeration. Watching water cascade over rocks, Fors realized wine needs the same natural movement to reveal its best qualities. His patented decanter ... »

🎧  Breaking Through the $5 Million Revenue Wall
PodCast / Feb 8, 2026 / Alexis Sikorsky

Breaking Through the $5 Million Revenue Wall

Stuck at $5 million in revenue? You’re not alone. Strategic advisor Alexis Sikorsky reveals why growth stalls at this critical threshold—and how to break through. The culprit? Founder exhaustion that goes beyond burnout. Most CEOs remain entangled in daily operations, confusing urgent tasks with important ones. The fix starts with ruthlessly delegating everything that doesn’t ... »

🎧 The Sales Hiring Playbook: Building Teams That Actually Perform
PodCast / Feb 6, 2026 / Walter Crosby

The Sales Hiring Playbook: Building Teams That Actually Perform

Building high-performance sales teams starts with better hiring decisions. Walter Crosby’s framework challenges conventional recruitment wisdom and delivers results. First, craft honest job descriptions that attract A-players and repel everyone else. Think Navy SEALs recruitment—transparency filters out mismatched candidates before they waste your time. During interviews, challenge candidates thoughtfully. Ask about failed deals, their sales ... »

🎧 CEO of Noem AI, Reveals Why AI Creates Better Jobs
PodCast / Feb 4, 2026 / Daniel Hindi

CEO of Noem AI, Reveals Why AI Creates Better Jobs

Forget the doomsday predictions about AI stealing jobs. Daniel Hindi, CEO of Noem AI, shared a radically different vision on the Sales POP! podcast: AI should eliminate the work nobody wants to do in the first place. When AI chatbots handle 80-90% of routine support tickets—password resets, basic billing questions—human agents finally escape the repetitive ... »

🎧 Why Cold Email Isn’t Dead (And How You’re Probably Killing It)
PodCast / Feb 2, 2026 / Adam Rosen

Why Cold Email Isn’t Dead (And How You’re Probably Killing It)

Adam Rosen has been crushing cold email since 2014. As founder of EOC Works, he’s seen every trend, trick, and catastrophic mistake. His biggest revelation? Most companies sabotage themselves before hitting send. The culprit: using your primary domain for cold outreach. One spam flag can sink customer emails, vendor communications, and even internal messages. Rosen’s ... »

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Our Listeners About Us
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
He clearly had done his prep work on my topic, and he really focused on what I said in the moment, so the conversation was as authentic and meaningful as possible Stephanie Klein PC
Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
Thank you, John, and the SalesPop! team, for allowing me to share my insights on how businesses around the globe can attract, retain, and support top talent to thrive in today's world. Nirupa Netram PC
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🎧 Monetizing Your SaaS: The Value-First Approach
PodCast / Mar 22, 2026 / Steve Radford

Stop Losing New Hires: The Onboarding Secrets Nobody Teaches

You fought hard to land a great sales hire. Now what? In this episode, John Golden and Steve Radford dig into the phase that makes or breaks new sales talent: onboarding and early-stage development. Radford, a UK-based sales leader with more than two decades of experience coaching high-performing teams, shares his structured 90-day framework designed ... »

🎧 Monetizing Your SaaS: The Value-First Approach
PodCast / Mar 21, 2026 / Jeff Coleman

The interview and guest’s expertise Google Ads

Most businesses launch Google Ads campaigns expecting a flood of leads and end up with nothing but a drained budget. In this episode of the Expert Inside Interview, John Golden sits down with Jeff Coleman, founder of Four Factor Marketing and a Google Ads strategist with more than two decades of hands-on experience, to unpack ... »

🎧 Monetizing Your SaaS: The Value-First Approach
PodCast / Mar 19, 2026 / Paul Larche

Cracking the Code: Neuroscience, AI, and Why People Really Buy

What if most of your customers have already made their buying decision before they even realize it? In this episode of the Sales POP! podcast, host John Golden sits down with Paul Larche, broadcaster, business strategist, and author of The Divided Brain: Why Customers Buy and Why They Don’t to explore the neuroscience hiding behind ... »

🎧 Monetizing Your SaaS: The Value-First Approach
PodCast / Mar 13, 2026 / Paul Ross

The Sales Conversation Hack Most Reps Never Learn

In this episode, sales influence expert Paul Ross breaks down why traditional pitching fails—and what actually moves buyers to yes. The real decision-maker isn’t your prospect’s logic. It’s their emotional state. Ross calls it the “buying state”—a feeling of focus, trust, and desire that has to exist before any pitch lands. Engineer that first, and ... »

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