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🎧  How to Influence Corporate Buyers
Podcast Sales Performance / PodCast / Sep 6, 2022 / Posted by Douglas Cole /

🎧 How to Influence Corporate Buyers

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Whether you’re a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. In this Expert Insight Interview, we welcome Douglas Cole, the author of The Sales MBA: How to Influence Corporate Buyers.

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About Author

My career spans consulting, education, and sales. Three interests are at the heart of this journey. I like big-picture thinking and analysis. That’s the consultant in me. I like distilling first principles to help others improve. That’s the educator in me. I like driving growth and rallying around a common purpose. That’s the sales leader in me. In essence, I enjoy teasing out hidden sources of meaning in our personal and professional lives.

Author's Publications on Amazon

Contrary to many predictions, there is a growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow…
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