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🎧  What is Transparency In Sales
Podcast Sales / PodCast / Mar 22, 2021 / Posted by Todd Caponi / 513 

🎧 What is Transparency In Sales


Behavioral and decision science shows that being transparent in showing that your product is imperfect sells better than falsely representing it as perfect. Thus, today’s guest in the Expert insight Interview is Todd Caponi, and he explains the benefits of transparency in sales.

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About Author

Todd Caponi is the author of the award-winning book The Transparency Sale. He also is a keynote speaker, workshop leader, and trainer as Principal and founder of Sales Melon LLC. Up until last year, he had spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer…turning it into Illinois’ fastest-growing tech company.

Author's Publications on Amazon

In this groundbreaking book, award-winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.
Buy on Amazon
Comments (2)


George Mwenisongole commented...

Great conversation on the decision making on sales due to transparency in sales. very helpful


Abdulrazaq Oladeji commented...

wao, i love this as well

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