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🎧 What is Transparency In Sales
Podcast Sales / PodCast / Mar 22, 2021 / Posted by Todd Caponi / 1880

🎧 What is Transparency In Sales

2 comments

Behavioral and decision science shows that being transparent in showing that your product is imperfect sells better than falsely representing it as perfect. Thus, today’s guest in the Expert insight Interview is Todd Caponi, and he explains the benefits of transparency in sales.

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About Author

Todd Caponi is an acclaimed author, speaker and sales leadership professional. He is CEO and founder of Sales Melon LLC, teaching companies’ salespeople and leaders. His expertise is in building the revenue capacity for technology companies, having served in senior leadership roles and helping one organization to a successful IPO followed by an exit valued at almost $3B. He won the American Business “Stevie” Award for VP of WW Sales of the Year. His new book, The Transparent Sales Leader (IdeaPress Publishing, July 5, 2022), challenges long-held sales leadership standards and provides an easy-to-implement framework for today’s sales leaders. Learn more at toddcaponi.com.

Author's Publications on Amazon

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results Cover

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results

by Todd Caponi
Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up – and they are skeptical.
Buy on Amazon
The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results Cover

The Transparent Sales Leader: How The Power of Sincerity, Science & Structure Can Transform Your Sales Team’s Results

by Todd Caponi
It’s the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you’re doing, otherwise you wouldn’t have been promoted into…
Buy on Amazon
Comments (2)

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George Mwenisongole commented...

Great conversation on the decision making on sales due to transparency in sales. very helpful

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Abdulrazaq Oladeji commented...

wao, i love this as well

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