Behavioral and decision science shows that being transparent in showing that your product is imperfect sells better than falsely representing it as perfect. Thus, today’s guest in the Expert insight Interview is Todd Caponi, and he explains the benefits of transparency in sales.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
Great conversation on the decision making on sales due to transparency in sales. very helpful
wao, i love this as well