Welcome to another informative Podcast on SalesPOP! Here we are interviewing Gordon Viggiano who was an expert sales consultant, specializing in building and developing sales teams in small to mid-sized companies. He spent over 30 years of experience as a VP of Sales for a number of California companies. Gordon not only brought proven sales ... »
We all face disasters in life. Sometimes when people have disasters, they don’t embrace it as an opportunity. They don’t move forward, and they let the disaster negatively define the rest of their lives. However, this doesn’t have to be the case. Adrian Gilpin, interviewed by John Golden, shares his story about how his disaster ... »
Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be ... »
Cold email prospecting has taken off in the last few years and has changed the sales world. It opens up so many new opportunities, and a new way to get in touch with people and open new accounts. The technology surrounding cold emailing has also improved, making it easier than ever to utilize this sales ... »
Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview. ... »
Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite ... »
Most people associate “sales pitch” with a pushy salesperson trying to manipulate you into buying something. In reality, this isn’t a very accurate description, but the fact remains that a pushy message isn’t often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not ... »
95% of business don’t know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden. This podcast is also a recorded ... »
The Spirited Hive Story with Jack Espy From real estate to ready-to-drink cocktails, Jack Espy’s journey into the beverage industry is about adaptability, innovation, and community. In this episode, he shares how Spirited Hive was born from a need for healthier canned cocktails and how the brand stands out with organic ingredients and sustainability efforts. ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer. Dr. Hills shares simple but powerful tips: Use emotions as data, not obstacles. Reflect after ... »
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, ... »
Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 🔹 How to craft anthem, explainer, and ... »
In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: ✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. ✅ Use ... »
