Fatal Flaws of the Funnel: The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and eventually close a few customers at the ... »
Podcast interview with Nicolas Vandenberghe who is the co-founder & CEO Chili Piper. He started selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique then Business at Stanford GSB, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn ... »
Podcast interview with Rachel Lynn Cipriano who is the CEO at Magnificent Resilience and plays the role of a Speaker, Advisor, Coach, Author, and Leadership Catalyst. She speaks to organizations committed to building leaders of excellence and deeper significance. She emphasizes those who are great maintaining a commitment to integrity and service. She communicates her ... »
If you asked a room full of 100 CEO’s if they thought that training was important, you’d likely get an almost unanimous vote “yes.” However, if you asked how many of those CEOs were actually investing the time and the budget into training, you would not get such a strong response rate. This is to ... »
Podcast interview with Thomas Druyen who is a German sociologist and director of two institutes at Sigmund Freud Private University in Vienna. In addition to his work as a speaker and author – especially on philosophical and contemporary topics – Druyen focuses his research on the psychological and neural conditions as well as the accompanying ... »
Many small business owners think that if they just work a little harder, things will get better and their business will grow. But in reality, working harder is not always the answer. It can actually run people directly into the ground if the work is not the right kind of work. This is especially a ... »
Podcast interview with Christine Perakis who is the Business Growth Architect, Executive Coach, and 360o Transformation Expert. For more than two decades, Christine Perakis, Esq. has navigated through negotiation tables, board rooms, classrooms, and the tempestuous open seas. As a lawyer, C-Level executive, investor, trainer, and boat captain, Christine discovered an essential truth applicable to ... »
The old way of leading doesn’t work anymore. With where we’re at in the world today, the standard hierarchical approach of one, or few, leaders at the top, leading down to the masses, isn’t as effective or accepted as it used to be. This method is coming to an end, and leaders need to find ... »
AI is transforming accounting, making financial management more efficient for startups. In this episode, Armine Alajian shares how AI automates tasks like data entry and reconciliation, enhances accuracy, and prevents fraud. She emphasizes the importance of choosing the right AI tools, maintaining compliance, and working closely with accountants for strategic financial planning. Tune in to ... »
Achieve Big Impact Without Burnout – Insights from Bianca Best In this SalesPop podcast episode, host John Golden speaks with Bianca Best, award-winning thought leader and author of Big Impact Without Burnout. Bianca shares her journey of overcoming burnout and offers practical strategies for managing energy, redefining success, and achieving sustainable productivity. Discover how to ... »
Navigating Insurance Claims with Expert Insights In this episode of Expert Insight Interview, John Golden speaks with Andy from All City Adjusting about the complexities of insurance claims. They discuss key strategies for homeowners and business owners, including reviewing policies, avoiding common claim mistakes, and maximizing payouts. Learn how a public adjuster can advocate for ... »
Avoid These Costly Marketing Mistakes with Jason Moss Marketing can make or break a business. In this episode, John Golden sits down with Jason Moss, a multi-six-figure business coach, to uncover the biggest mistakes business owners make—and how to fix them. Key takeaways: ✅ Stop focusing only on your product – speak to your customer’s ... »
The Spirited Hive Story with Jack Espy From real estate to ready-to-drink cocktails, Jack Espy’s journey into the beverage industry is about adaptability, innovation, and community. In this episode, he shares how Spirited Hive was born from a need for healthier canned cocktails and how the brand stands out with organic ingredients and sustainability efforts. ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
