As the cruise line industry keeps on developing, the executives are feeling the pressure to stay one step ahead of the competition. With the development of sales enablement technologies and shifting customer behavior, it is no longer a question of if, but when, cruise lines will embrace Customer Relationship Management (CRM) systems. In this article, ... Read Post
To maximize the effectiveness of LinkedIn Sales Navigator in lead generation and sales processes, consider incorporating the following strategies: Targeted Searches: Use the advanced search features to filter potential leads by industry, company size, job title, and geographical location. This specificity helps in identifying the most relevant prospects. Save and Organize Leads: Utilize the tool’s ... »
As the cruise line industry keeps on developing, the executives are feeling the pressure to stay one step ahead of the competition. With the development of sales enablement technologies and shifting customer behavior, it is no longer a question of if, but when, cruise lines will embrace Customer Relationship Management (CRM) systems. In this article, ... »
In the rapidly evolving landscape of sales, where digital tools and automation are increasingly at the forefront, one element remains irreplaceable: human connection. Despite the proliferation of AI-driven solutions and automated customer interactions, the significance of building genuine, trust-based relationships with customers is more crucial than ever. Today’s buyers are not only more informed but ... »
Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers. Surface and Cultivate their Best-Fit Customers Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business? Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to ... Read Post
It’s no secret that the covid19 pandemic has pushed the digital world many years ahead—I would say at least 5 years, perhaps even more. We now see (whether you believe it or not) that with the “3rd wave” of covid19 we need to prepare ourselves for this to be an ongoing situation. The pressure to ... Read Post
Because a CRM solution is such an integral part of your company’s operation, precisely establishing ROI for CRM is vital. In taking the time to do so, you are also taking the time to fully support and empower your sales efforts for years to come. This simple guide will put you firmly on track to ... Read Post
12-step Checklist to Help You Create Your Own Custom Sales Pipeline. The Benefits of Building your Sales Pipeline from the Ground Up Here’s a comprehensive list of sales pipeline checklist items. Whether you run a small or large sales team— or are a contributor yourself, you’ll love this guide. Totally actionable; use it to make ... Read Post
The topic of Sales management is very broad, and is covered in an infinite number of books, so we won’t be covering that here. There is also an endless list of material on sales management—and as anyone who has read my previous writings on the subject knows, I consider that management is management. There are ... Read Post
There are many issues to take into account when choosing a CRM solution. But chief among these considerations should be onboarding—that is, how easy is it to implement, train your users on, and administrate your new CRM solution? There are several reasons to pay attention to onboarding: The longer it takes to integrate and bring ... Read Post
At Straight North, we wanted to help our clients understand what the complete picture of an Internet marketing campaign looked like. Drawing upon our extensive experience, we developed the following infographic that illustrates the complete Internet marketing lead generation ecosystem. Read Post
Identify and evaluate any sales opportunity to prioritize your sales pipeline and keep it accurate and actionable. Learn How to Identify a Good Sales Opportunity Nancy is a sales rep for a company that sells office furnishings. They include chairs, desks, couches, conference tables and any other such items needed. Nancy’s company generally qualifies opportunities with this ... Read Post
